With 1,500 business leaders and up to 50 government officials in town for the World Economic Forum it shouldn’t be a surprise that advertising messages in Davos are aimed at a different demographic than one would expect in even the most upscale of ski resorts.
In its video presentation “Looking to 2060: A Global Vision of Long-term Growth,” the Organization for Economic Cooperation and Development predicts that China will soon surpass the United States to become the world’s largest economy, and will account for 28 percent of global gross domestic product by 2030. The OECD also predicts that by 2060 the combined GDP of China and India will overtake that of the OECD economies. Meanwhile, Bain estimates that by 2020 emerging economies will account for two-thirds of global economic growth.
Improving the health of employees worldwide is vital to our global economic strength and growth. In the U.S. alone, the economic cost of chronic diseases is estimated at $1.3 trillion annually. The World Economic Forum’s Workplace Wellness Alliance was launched in 2010, and it has spent the years since driving home the critical importance of investing in workplace wellness.
The Davos meeting organisers have made a huge push into social media this year. From interviews on Facebook to geo-location services using Foursquare, it’s an impressive use of social media tools to bring the closed-shop that is the WEF to the masses.
The days when anti-capitalist protesters could rampage through Switzerland’s financial capital Zurich in rage at the Davos talkfest 100 miles (150 km) to the east are long gone.
–Mark Kobayashi-Hillary is a British author, blogger, and advisor on technology, globalisation and corporate change, based in São Paulo, Brazil. The opinions expressed are his own.-
Among the major issues global leaders will discuss at the upcoming annual World Economic Forum in Davos are the risks associated with the tightening of water, food and energy resources to meet the demands of an increasing global population.