Davos Notebook

Advertising in Davos: The message isn’t medium

January 25, 2013

With 1,500 business leaders and up to 50 government officials in town for the World Economic Forum it shouldn’t be a surprise that advertising messages in Davos are aimed at a different demographic than one would expect in even the most upscale of ski resorts.

Where emerging markets are headed next

By S.D. Shibulal
January 24, 2013

In its video presentation “Looking to 2060: A Global Vision of Long-term Growth,” the Organization for Economic Cooperation and Development predicts that China will soon surpass the United States to become the world’s largest economy, and will account for 28 percent of global gross domestic product by 2030. The OECD also predicts that by 2060 the combined GDP of China and India will overtake that of the OECD economies. Meanwhile, Bain estimates that by 2020 emerging economies will account for two-thirds of global economic growth.

To fight worker illness, we need uniform measurements

By Mike McCallister
January 23, 2013

Improving the health of employees worldwide is vital to our global economic strength and growth. In the U.S. alone, the economic cost of chronic diseases is estimated at $1.3 trillion annually. The World Economic Forum’s Workplace Wellness Alliance was launched in 2010, and it has spent the years since driving home the critical importance of investing in workplace wellness.

Davos: Can social media make a difference?

January 24, 2011

The Davos meeting organisers have made a huge push into social media this year. From interviews on Facebook to geo-location services using Foursquare, it’s an impressive use of social media tools to bring the closed-shop that is the WEF to the masses.

Davos fails to grab the attention of angry protesters

January 23, 2011

The days when anti-capitalist protesters could rampage through Switzerland’s financial capital Zurich in rage at the Davos talkfest 100 miles (150 km) to the east are long gone.

Why “generation next” matters at Davos

By Guest Contributor
January 22, 2011

trevor dougherty lowres– Trevor Dougherty is a student and activist and will attend the World Economic Forum (WEF) in Davos as a representative of the Global Changemakers. He’s also the youngest American ever to attend the Davos meeting. —

Jargon hunting at Davos 2011

January 19, 2011

SWITZERLAND/The annual shindig of the great and good from the corporate, banking and political worlds in Davos is always a rich hunting ground for connoisseurs of business jargon.

Cherchez La Femme at Davos

By Guest Contributor
January 18, 2011

DAVOS/– Elisabeth Kelan is lecturer in the Department of Management at King’s College London. The opinions expressed are her own. –

Celebrities and handshakes – is the WEF really working?

By Guest Contributor
January 14, 2011

-Mark Kobayashi-Hillary is a British author, blogger, and advisor on technology, globalisation and corporate change, based in São Paulo, Brazil. The opinions expressed are his own.-

Davos 2011: More people, fewer resources, big risk

January 13, 2011

Among the major issues global leaders will discuss at the upcoming annual World Economic Forum in Davos are the risks associated with the tightening of water, food and energy resources to meet the demands of an increasing global population.