Deborah L.'s Feed
Nov 15, 2011
Nov 11, 2011
Nov 10, 2011
Nov 4, 2011
Nov 2, 2011
Nov 1, 2011
Oct 31, 2011
via Entrepreneurial

Serving up cupcakes with soft-sell social media


Foiled Cupcakes has found a loyal following for its gourmet treats, all without a storefront or traditional marketing.

Instead, owner Mari Luangrath built her growing customer base almost entirely with social media, engaging 18 to 40-year-old women on some of their favorite topics: designer accessories and chocolate.

Oct 29, 2011
Oct 28, 2011
Oct 27, 2011
    • About Deborah L.

      "Deborah Cohen writes a weekly column on small business for Small business coverage is a big change for Deborah, a former staff writer with Reuters, Crain’s Chicago Business, Bloomberg News and the Post-Tribune in Gary, Ind., whose prior beats focused on large public companies in the fast-food, telecommunications and advertising industries. She has written for Business Week's Chicago edition, the American Bar Association's ABA Journal, Indianapolis Monthly magazine, QSR magazine, Forward magazine, and Bloomberg magazine, among other publications."
    • More from Deborah L.

    • Follow Deborah L.