Reuters spoke to Mary Kay Leonard, CEO of the Initiative for a Competitive Inner City, a Boston-based national non-profit that educates investment-ready inner-city businesses about growth capital. The group last week held its seventh annual Inner City Capital Connections Program to match companies with capital providers in conjunction with Bank of America and Fortune magazine.
Q: What is ICIC?
A: ICIC is a national non-profit based in Boston. We’re basically a research and strategy firm focused on growing jobs in the most economically distressed areas in our cities. One of the issues we know that businesses in the inner cities face, especially smaller businesses, is the ability to access capital.
Seeking entrepreneurs considering raising capital thru a secondary offering that might want to talk — for a story.
Instead, owner Mari Luangrath built her growing customer base almost entirely with social media, engaging 18 to 40-year-old women on some of their favorite topics: designer accessories and chocolate.