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Serving up cupcakes with soft-sell social media


Foiled Cupcakes has found a loyal following for its gourmet treats, all without a storefront or traditional marketing.

Instead, owner Mari Luangrath built her growing customer base almost entirely with social media, engaging 18 to 40-year-old women on some of their favorite topics: designer accessories and chocolate.

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LinkedIn expands promotional features for businesses


The online networking site, which more than a year began ago letting companies create their own profiles, last week expanded features within Company Pages that allow businesses to build and sustain their own followings in the professional community.

“It’s some pretty good intelligence,” said Ryan Roslansky, who heads LinkedIn’s Content Products. “It really helps members to have deeper insight and richer business intelligence on these companies.”

    • About Deborah L.

      "Deborah Cohen writes a weekly column on small business for Small business coverage is a big change for Deborah, a former staff writer with Reuters, Crain’s Chicago Business, Bloomberg News and the Post-Tribune in Gary, Ind., whose prior beats focused on large public companies in the fast-food, telecommunications and advertising industries. She has written for Business Week's Chicago edition, the American Bar Association's ABA Journal, Indianapolis Monthly magazine, QSR magazine, Forward magazine, and Bloomberg magazine, among other publications."
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