Deborah L.'s Feed
Aug 5, 2011
Aug 5, 2011
via Entrepreneurial

Bakery pushes own brand after years of white-label production

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One way to counter the effects of the recession is to start a retail brand. That’s what entrepreneur Karen Trilevsky did.

The founder and CEO of FullBloom Baking Co, a 22-year-old natural foods bakery outside San Francisco, started rolling out her own line of branded snacks in 2008, after years serving as the behind-the-scenes regional baker for big customers like Whole Foods.

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      "Deborah Cohen writes a weekly column on small business for Reuters.com. Small business coverage is a big change for Deborah, a former staff writer with Reuters, Crain’s Chicago Business, Bloomberg News and the Post-Tribune in Gary, Ind., whose prior beats focused on large public companies in the fast-food, telecommunications and advertising industries. She has written for Business Week's Chicago edition, the American Bar Association's ABA Journal, Indianapolis Monthly magazine, QSR magazine, Forward magazine, and Bloomberg magazine, among other publications."
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