Deborah L.'s Feed
Jul 17, 2011
Jul 15, 2011
Jul 15, 2011
via Entrepreneurial

Startup Toovio offers “Minority Report”-type ad service for retailers

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Big Brother has the capability to watch – and respond to – your every spending move. That’s the premise behind Toovio, a startup that has created technology to help retailers and other consumer-facing companies market personalized offers to their customers in real time.

Think of the scene in the film “Minority Report”, when Tom Cruise’s character is walking through a mall while his eyes are getting scanned and he is being bombarded by a slew of personalized 3D ads.

Jul 13, 2011
Jul 4, 2011
via Entrepreneurial

What your area code says about your business

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The choice of area code carries more weight in consumer perception than zip code, according to more than 70 percent of small companies polled in a survey conducted by communications and messaging service company j2 Global Communications Inc.

Nearly the same percentage of business owners said having the right phone number gives them a competitive edge.

Jun 29, 2011
Jun 28, 2011
Jun 28, 2011
Jun 24, 2011
Jun 24, 2011
via Entrepreneurial

Banjo mobile app keeps travelers in touch

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A missed opportunity to connect with friends at an airport was the impetus behind a new social discovery service targeted at smartphone users.

The free service, Banjo, is the brainchild of 38-year-old tech entrepreneur Damien Patton. It launched this week and is available for iPhone and Android owners.

    • About Deborah L.

      "Deborah Cohen writes a weekly column on small business for Reuters.com. Small business coverage is a big change for Deborah, a former staff writer with Reuters, Crain’s Chicago Business, Bloomberg News and the Post-Tribune in Gary, Ind., whose prior beats focused on large public companies in the fast-food, telecommunications and advertising industries. She has written for Business Week's Chicago edition, the American Bar Association's ABA Journal, Indianapolis Monthly magazine, QSR magazine, Forward magazine, and Bloomberg magazine, among other publications."
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