Big Brother has the capability to watch – and respond to – your every spending move. That’s the premise behind Toovio, a startup that has created technology to help retailers and other consumer-facing companies market personalized offers to their customers in real time.
Think of the scene in the film “Minority Report”, when Tom Cruise’s character is walking through a mall while his eyes are getting scanned and he is being bombarded by a slew of personalized 3D ads.
The choice of area code carries more weight in consumer perception than zip code, according to more than 70 percent of small companies polled in a survey conducted by communications and messaging service company j2 Global Communications Inc.
Nearly the same percentage of business owners said having the right phone number gives them a competitive edge.
The free service, Banjo, is the brainchild of 38-year-old tech entrepreneur Damien Patton. It launched this week and is available for iPhone and Android owners.