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via Entrepreneurial

4 tips for marketing to millennials

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Wine expert Gary Vaynerchuk rose to celebrity status through non-traditional marketing, making a name for himself and his family’s New Jersey wine business on the Internet through his popular video blog, Wine Library TV.

A frequent speaker on brand building in the age of social media, Vaynerchuk is the recent author of “The Thank You Economy”, which addresses the way consumers are interacting in an increasingly transparent marketplace.
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    • About Deborah L.

      "Deborah Cohen writes a weekly column on small business for Reuters.com. Small business coverage is a big change for Deborah, a former staff writer with Reuters, Crain’s Chicago Business, Bloomberg News and the Post-Tribune in Gary, Ind., whose prior beats focused on large public companies in the fast-food, telecommunications and advertising industries. She has written for Business Week's Chicago edition, the American Bar Association's ABA Journal, Indianapolis Monthly magazine, QSR magazine, Forward magazine, and Bloomberg magazine, among other publications."

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