Reuters is looking for candidates for the “accidental entrepreneur” column. Contact me offline.
As much as 60 percent of the social media network’s estimated worldwide revenue of $1.86 billion in 2010 was gleaned from self-service ads, according to a new study from eMarketer, which specializes in digital market research.
Wine expert Gary Vaynerchuk rose to celebrity status through non-traditional marketing, making a name for himself and his family’s New Jersey wine business on the Internet through his popular video blog, Wine Library TV.
A frequent speaker on brand building in the age of social media, Vaynerchuk is the recent author of “The Thank You Economy”, which addresses the way consumers are interacting in an increasingly transparent marketplace.