Foiled Cupcakes has found a loyal following for its gourmet treats, all without a storefront or traditional marketing.

Instead, owner Mari Luangrath built her growing customer base almost entirely with social media, engaging 18 to 40-year-old women on some of their favorite topics: designer accessories and chocolate.

The online networking site, which more than a year began ago letting companies create their own profiles, last week expanded features within Company Pages that allow businesses to build and sustain their own followings in the professional community.

“It’s some pretty good intelligence,” said Ryan Roslansky, who heads LinkedIn’s Content Products. “It really helps members to have deeper insight and richer business intelligence on these companies.”