Online Producer, New Delhi
Diksha's Feed
Mar 23, 2012
Mar 23, 2012

Small-town India fuels rise of online shopping

NEW DELHI (Reuters) – Growing up, Puneet Verma, an artist from Bihar often asked his relatives in New Delhi or Mumbai to gift him books. He had no other option because his neighbourhood book-sellers had never heard of his favourite writers such as Neil Gaiman or Junichiro Tanizaki.

This was before Verma discovered online shopping. Six years ago, he first used Flipkart.com, currently India’s largest online retailer of books and has been hooked to it ever since. Now he buys almost all his books and gadgets online.

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