Opinion

Emanuel Derman

The Complexities of Advertising

Emanuel Derman
Aug 8, 2012 21:23 UTC

I’m attending a meeting on complexity at the Santa Fe Institute, and today there was a panel during which someone bemoaned the absence of science reporting in US newspapers, and mentioned that even the NY Times Science section is mostly not serious. Someone from the UK then remarked that science programming on British TV is much better.

I postulate that you can understand what happened to the NY Times Science section by comparing nbcolympics.com to bbc.com vis a vis Olympic reporting.

NBC, like Google and Facebook is driven by advertisers, and has to deliver you to them. Hence most of what follows. BBC is funded by subscriptions (compulsory ones, for better or worse) and hence can take the high road, which has its advantages.

The NY Times Science section, like Facebook and Google, has to attract corporate advertisers. Case closed.

The A word

Emanuel Derman
Feb 20, 2012 22:05 UTC

I recently ran into someone who I had always regarded as more or less compos mentis, but they told me quite seriously that the Rothschilds ran the world because they owned countries rather than corporations. Now, I’m not immune to the charms of conspiracy theories; some things in the world are so messed up that I can see how only a conspiracy could explain them. If a small cabal of invisible people ruled the world for their own profit and pleasure it very likely would turn out just the way it has, only probably a little more organized. Unless they are fiendishly clever and add the noise to make it look unplanned.

I think the real hidden conspiracy is the conspiracy of the A____’s and think they are to blame for screwing up the world, even if they are working in the service of the Rothschilds.

I refer to the Advertisers. I’m tired of anti-depressant ads. And I’m especially appalled at how advertising funds the fortunes of the giant internet companies, the manipulative G___’s and  F____’s.  I’ve grown to dislike advertising and the way it pays and affects so much. I particularly hate it for the fact that G___ and F____ make their money by delivering me to companies who pay for me to use it, which explains most of the bad things about G___ lately. Companies used to get paid for delivering eyeballs; now they get paid for delivering souls.

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