European Retail Correspondent, Zurich
Emma's Feed
Apr 20, 2015

Adidas to use marine plastic waste in products from 2016

BERLIN, April 20 (Reuters) – German sportswear firm Adidas
is teaming up with a group trying to clean up the
world’s oceans with a plan to develop materials made from marine
plastic waste that can be used in its products.

As the result of its partnership with the Parley for the
Oceans initiative, Adidas also said on Monday it would phase out
the use of plastic bags at its 2,900 stores.

Mar 26, 2015

Adidas targets faster sales and profit growth from 2016

HERZOGENAURACH, Germany, March 26 (Reuters) – German
sportswear firm Adidas announced plans to revolutionise the way
it manufactures goods to speed up production and allow more
customisation of goods to help it accelerate sales and profit
growth in the next five years.

The world’s second-biggest sportswear firm behind Nike
laid out its strategy on Thursday as it seeks to claw
back market share from its U.S. rival.

Mar 5, 2015

Adidas optimistic for 2015 amid focus on U.S. market

BERLIN (Reuters) – German sportswear company Adidas (ADSGn.DE: Quote, Profile, Research, Stock Buzz) expects robust sales and profit growth in 2015 as consumer confidence improves around the world and it redoubles its efforts in North America, where it has fallen further behind fierce rival Nike (NKE.N: Quote, Profile, Research, Stock Buzz).

“North America will be a key priority for us in 2015,” Chief Executive Herbert Hainer told journalists in a conference call. “We want and we need to win in that market.”

Mar 5, 2015

Zalando to go on tech hiring spree to grab more fashion sales

BERLIN, March 5 (Reuters) – Europe’s largest dedicated
online fashion retailer Zalando said on Thursday it
plans to hire 2,000 new staff this year as it invests in
technology to support a target of sales growth between 20 and 25
percent in 2015.

Zalando expects to increase its staff to about 10,000 by the
end of 2015 from around 8,000 now, hiring particularly in the
tech and logistics field, but also in fashion and operations,
management board member Rubin Ritter told journalists.

Mar 4, 2015

Insight – M&S breaks with tradition to get more agile on style

LONDON (Reuters) – Shoppers usually blame dowdy clothes and tired stores for the painful decline of Britain’s former retail powerhouse Marks & Spencer (MKS.L: Quote, Profile, Research). But the parts of the business that customers never see could hold the key to its revival.

After hiring new designers, overhauling its online offering and giving a facelift to stores, M&S still needs to push home its most ambitious project: overturning more than a century of retail history by taking full control of its supply chain.

Mar 4, 2015

M&S breaks with tradition to get more agile on style

LONDON, March 4 (Reuters) – Shoppers usually blame dowdy
clothes and tired stores for the painful decline of Britain’s
former retail powerhouse Marks & Spencer. But the parts
of the business that customers never see could hold the key to
its revival.

After hiring new designers, overhauling its online offering
and giving a facelift to stores, M&S still needs to push home
its most ambitious project: overturning more than a century of
retail history by taking full control of its supply chain.

Feb 19, 2015

Adidas starts search to replace veteran CEO

BERLIN, Feb 19 (Reuters) – The board of Adidas
has launched a formal search for a successor to Chief Executive
Herbert Hainer who has faced criticism as the German sportswear
company has lost ground to U.S. rival Nike.

Hainer, 60, in the job since 2001 and the longest-serving
CEO of a German blue-chip company, wrote to staff confirming the
move after Manager Magazin reported the world’s second-biggest
sportswear group was looking for his successor.

Feb 16, 2015

Germany’s Puma expects more pain from currency swings

BERLIN, Feb 16 (Reuters) – Puma predicted a strong
U.S. dollar and currency fluctuations would weigh on earnings
this year after the German sportswear company suffered a
surprise loss in the last three months of 2014.

Puma promised to take steps including price increases to
blunt this impact, meaning it should be able to achieve a slight
increase in core earnings and net profit in 2015.

Feb 12, 2015
Feb 12, 2015

Online fashion firm Zalando’s shares leap on profit beat

BERLIN, Feb 12 (Reuters) – Europe’s largest dedicated online
fashion retailer Zalando smashed fourth-quarter profit
forecasts as it reined in marketing spending and grew sales.

Management board member Rubin Ritter told a conference call
for journalists that Zalando had rushed out preliminary figures
ahead of full results due on March 5 because they significantly
exceeded market expectations.