BERLIN, June 24 (Reuters) – German sportswear firm Adidas
laid out plans on Wednesday to defend its position as
the world’s top soccer brand against fierce competition from
Nike by launching a new range of footwear and setting up
more grassroots programmes.
Adidas said it aims to increase football kit sales,
including shoes, at a mid-single-digit rate annually on average
from 2015 to 2020 on a currency-neutral basis, but that was
lower than the “high-single-digit” growth rate it set for group
sales in March and reflects the challenges it faces from U.S.
BERLIN, June 17 (Reuters) – The popularity of the women’s soccer World Cup is the latest sign of a virtuous cycle in female sport as increasing advertising revenue boosts professionalism and viewers.
Television audiences for the early women’s World Cup matches in Canada are up strongly in many countries compared with the last competition in 2011, doubling or tripling in major markets like the United States and China.
HERZOGENAURACH, Germany (Reuters) – German cobbler Adi Dassler revolutionised running when he started hammering spikes into track shoes almost a century ago. Today most of the 258 million pairs of shoes produced each year by his firm Adidas are made in low-cost Asia.
That could soon change as cheaper, faster and more flexible robots mean manufacturing – including producing fiddly footwear – could be brought closer to consumers in high-wage countries like Germany, speeding up delivery and slashing freight costs in what some call a fourth industrial revolution.
HERZOGENAURACH, Germany, June 10 (Reuters) – German cobbler
Adi Dassler revolutionised running when he started hammering
spikes into track shoes almost a century ago. Today most of the
258 million pairs of shoes produced each year by his firm Adidas
are made in low-cost Asia.
That could soon change as cheaper, faster and more flexible
robots mean manufacturing – including producing fiddly footwear
- could be brought closer to consumers in high-wage countries
like Germany, speeding up delivery and slashing freight costs in
what some call a fourth industrial revolution.
NEW YORK (Reuters) – FIFA president Sepp Blatter’s decision to resign amid corruption allegations at soccer’s governing body is a relief for corporate sponsors who have called for more transparency at the organization, sports marketing experts said on Tuesday.
Blatter, 79, announced the decision at a hastily arranged news conference in Zurich, six days after police raided a hotel in the city and arrested several FIFA officials, and just four days after he was re-elected to a fifth term as president.
NEW YORK/BERLIN (Reuters) – Visa Inc has told FIFA it could end its sponsorship of soccer’s world governing body if it does not act fast to restore the reputation of the game after senior officials were arrested on bribery and corruption charges.
The statement from Visa, which became a FIFA partner in 2007 and recently extended the relationship until 2022, was the strongest so far as sponsors lined up to express concern about the scandal engulfing the world’s most popular sport.
FUERTH, Germany (Reuters) – Battling new competition from fashion chains as well as traditional sportswear rivals, Adidas is eyeing the “fast fashion” model as a way of pepping up its three-striped ranges of tops, leggings and sneakers.
That means producing more items closer to its main markets, just as fashion chain Zara quickly turns out new designs from factories in Spain, but the German group sees the benefits outweighing any cost increases.
BERLIN, May 12 (Reuters) – Europe’s largest dedicated online
fashion retailer Zalando lifted its forecast for sales
and profit growth for 2015 on Tuesday after an early start to
the spring and less discounting drove a strong first quarter.
The company, which had already rushed out
better-than-expected preliminary results last month, said it now
expects full-year sales to rise at the top end or slightly above
the 20-25 percent corridor it had previously predicted.
FUERTH, Germany (Reuters) – Adidas (ADSGn.DE: Quote, Profile, Research, Stock Buzz) shareholders took aim at the management of the German sportswear company on Thursday, not convinced a new strategy would be enough to challenge the dominance of rival Nike (NKE.N: Quote, Profile, Research, Stock Buzz).
“Adidas is panting behind the competition. Adidas lost the race, at least in 2014,” Gerhard Jaeger, spokesman for the SdK investor association, told the firm’s annual shareholder meeting in the southern town of Fuerth.
BERLIN, May 7 (Reuters) – German retailer Metro AG
plans to significantly increase investment in its business in
the next five years and seek out acquisitions as it aims to
accelerate sales growth and profitability after emerging from
years of restructuring.
Europe’s fourth-biggest retailer said on Thursday it would
hike annual capital expenditure to about 2 billion euros ($2.3
billion) by 2020 from an expected 1.4 billion in 2014/15.