European Retail Correspondent, Zurich
Emma's Feed
Jul 28, 2014
Jul 28, 2014
Jul 28, 2014

Africa e-commerce firm expands to new markets

BERLIN, July 28 (Reuters) – Online retailer Jumia, a
would-be African Amazon set up by German venture capital firm
Rocket Internet, is expanding into three new markets – Uganda,
Ghana and Cameroon, the company said on Monday.

Jumia, which launched in 2012, already operates in Nigeria,
Morocco, Ivory Coast, Egypt and Kenya, offering up to 100,000
different items for sale from its local warehouses.

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