European Retail Correspondent, Zurich
Emma's Feed
Sep 2, 2015

Reebok heads back to the gym with new German marketing blitz

BERLIN (Reuters) – German sportswear firm Adidas is underlining its commitment to struggling U.S. brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.

Reebok, which had its heyday as the most popular U.S. sneaker brand in the 1980s when aerobics was booming, has suffered a steady decline that continued after it was bought by Adidas in 2005 for $3.8 billion.

Aug 28, 2015

Insight – Days numbered for barcodes as shoppers demand more data

BERLIN (Reuters) – Growing demand for more information about the products we buy could mean the end of the simple barcode – the blocks of black and white stripes that adorn most objects for sale and are scanned five billion times a day.

First used on a pack of Wrigley’s Juicy Fruit chewing gum in 1974 in a store in Ohio, barcodes have revolutionised the retail world, allowing cashiers to ring up products much faster and more accurately, while also streamlining logistics.

Aug 28, 2015

Days numbered for barcodes as shoppers demand more data

BERLIN (Reuters) – Growing demand for more information about the products we buy could mean the end of the simple barcode – the blocks of black and white stripes that adorn most objects for sale and are scanned five billion times a day.

First used on a pack of Wrigley’s Juicy Fruit chewing gum in 1974 in a store in Ohio, barcodes have revolutionized the retail world, allowing cashiers to ring up products much faster and more accurately, while also streamlining logistics.

Aug 6, 2015

Adidas to consider sale of struggling golf brands

LONDON (Reuters) – German sportswear company Adidas (ADSGn.DE: Quote, Profile, Research, Stock Buzz) has engaged an investment bank to consider the possible sale of its golf brands, which are struggling as the sport loses popularity, particularly in the United States, its biggest market.

Adidas made the announcement on Thursday as deteriorating golf sales overshadowed otherwise positive second-quarter results.

Aug 4, 2015

Chinese tourists in Europe buoy Hugo Boss sales

LONDON, Aug 4 (Reuters) – German fashion house Hugo Boss
said Chinese tourists flocking to Europe helped sales
rise more than expected in the second quarter.

The Chinese are the world’s biggest buyers of luxury goods
but spending at home has been hit by a government
anti-corruption crackdown on gift-giving and ostentatious
spending by civil servants, as well as the country’s economic
slowdown and pro-democracy protests in shopping hub Hong Kong.

Jun 24, 2015

Adidas to grow soccer sales by getting back to roots

BERLIN, June 24 (Reuters) – German sportswear firm Adidas
laid out plans on Wednesday to defend its position as
the world’s top soccer brand against fierce competition from
Nike by launching a new range of footwear and setting up
more grassroots programmes.

Adidas said it aims to increase football kit sales,
including shoes, at a mid-single-digit rate annually on average
from 2015 to 2020 on a currency-neutral basis, but that was
lower than the “high-single-digit” growth rate it set for group
sales in March and reflects the challenges it faces from U.S.
rival Nike.

Jun 17, 2015

Sponsors catch on to booming womens’ sport

BERLIN, June 17 (Reuters) – The popularity of the women’s soccer World Cup is the latest sign of a virtuous cycle in female sport as increasing advertising revenue boosts professionalism and viewers.

Television audiences for the early women’s World Cup matches in Canada are up strongly in many countries compared with the last competition in 2011, doubling or tripling in major markets like the United States and China.

Jun 10, 2015

Insight – Robots could restore ‘Made in Germany’ label to Adidas shoes

HERZOGENAURACH, Germany (Reuters) – German cobbler Adi Dassler revolutionised running when he started hammering spikes into track shoes almost a century ago. Today most of the 258 million pairs of shoes produced each year by his firm Adidas are made in low-cost Asia.

That could soon change as cheaper, faster and more flexible robots mean manufacturing – including producing fiddly footwear – could be brought closer to consumers in high-wage countries like Germany, speeding up delivery and slashing freight costs in what some call a fourth industrial revolution.

Jun 10, 2015

Robots could restore “Made in Germany” label to Adidas shoes

HERZOGENAURACH, Germany, June 10 (Reuters) – German cobbler
Adi Dassler revolutionised running when he started hammering
spikes into track shoes almost a century ago. Today most of the
258 million pairs of shoes produced each year by his firm Adidas
are made in low-cost Asia.

That could soon change as cheaper, faster and more flexible
robots mean manufacturing – including producing fiddly footwear
- could be brought closer to consumers in high-wage countries
like Germany, speeding up delivery and slashing freight costs in
what some call a fourth industrial revolution.

Jun 2, 2015

Blatter resignation a relief for World Cup sponsors: experts

NEW YORK (Reuters) – FIFA president Sepp Blatter’s decision to resign amid corruption allegations at soccer’s governing body is a relief for corporate sponsors who have called for more transparency at the organization, sports marketing experts said on Tuesday.

Blatter, 79, announced the decision at a hastily arranged news conference in Zurich, six days after police raided a hotel in the city and arrested several FIFA officials, and just four days after he was re-elected to a fifth term as president.