European Retail Correspondent, Zurich
Emma's Feed
May 6, 2015

Puma cuts profit outlook on strong U.S. dollar

BERLIN (Reuters) – German sportswear company Puma cut its profit outlook for 2015 on Wednesday after the strong U.S. dollar hit its first-quarter earnings, overshadowing strong footwear sales following the launch of a new running shoe by Usain Bolt.

Puma, which brought forward its quarterly results from Friday ahead of its annual general meeting later on Wednesday, said first-quarter net profit fell 30 percent to 24.8 million euros ($27.9 million) on sales up 13 percent to 821.4 million.

May 5, 2015

Adidas begins marathon turnaround in North America

BERLIN (Reuters) – German sportswear company Adidas (ADSGn.DE: Quote, Profile, Research) turned around its sales in North America in the first quarter, helped by a marketing campaign designed to win business from dominant rival Nike(NKE.N: Quote, Profile, Research).

Adidas said group sales rose 17 percent to 4.08 billion euros (£3 billion), or 9 percent excluding the impact of currencies, beating an average analyst forecast for 3.91 billion and lifting its shares more than 1 percent.

May 5, 2015

Metro sees strong recovery at consumer electronics unit

BERLIN, May 5 (Reuters) – German retailer Metro AG
reported faster group sales growth for its fiscal second quarter
driven by its strongest performance in consumer electronics in
eight years.

Sales rose 0.3 percent to 14.37 billion euros ($16 billion)
versus a consensus forecast of 14.33 billion.

May 5, 2015

North America recovery helps to drive up Adidas sales

BERLIN, May 5 (Reuters) – German sportswear company Adidas
reported better than expected first quarter sales
growth on Tuesday, helped by a strong performance from its
running and fashion businesses as well as a recovery at its
struggling North America arm.

Adidas said sales rose 17 percent to 4.083 billion euros
($4.54 billion), or by 9 percent excluding the impact of
currencies, which was ahead of average analyst forecasts for
3.913 billion.

Apr 29, 2015

Puma highlights performance with Red Bull F1 deal

BERLIN (Reuters) – A deal by Puma to outfit the Red Bull Formula One team underlines a bid by the German firm to rebuild its reputation for sports performance gear by ramping up marketing spending in focus areas, its chief executive said in an interview.

Puma, which previously sponsored Red Bull in 2007-2010 and already has deals with Mercedes and Ferrari, announced on Tuesday a long-term partnership from 2016 to provide the Formula One team with racewear, footwear and teamwear as well as licensed replica, fanwear and lifestyle products.

Apr 29, 2015

Germans switch sausage for soya over green, health concerns

BERLIN, April 29 (Reuters) – Germans, known for their love
of sausages, are eating less meat and more vegetarian food as
concerns grow about health, animal welfare and the environmental
cost of livestock farming.

Meat consumption is stable or declining in most developed
countries but the shift is particularly striking in Germany,
Europe’s biggest pork producer and home to 1,500 varieties of
sausage including Berlin’s favourite, the “Curry-Wurst”.

Apr 20, 2015

Adidas to use marine plastic waste in products from 2016

BERLIN, April 20 (Reuters) – German sportswear firm Adidas
is teaming up with a group trying to clean up the
world’s oceans with a plan to develop materials made from marine
plastic waste that can be used in its products.

As the result of its partnership with the Parley for the
Oceans initiative, Adidas also said on Monday it would phase out
the use of plastic bags at its 2,900 stores.

Mar 26, 2015

Adidas targets faster sales and profit growth from 2016

HERZOGENAURACH, Germany, March 26 (Reuters) – German
sportswear firm Adidas announced plans to revolutionise the way
it manufactures goods to speed up production and allow more
customisation of goods to help it accelerate sales and profit
growth in the next five years.

The world’s second-biggest sportswear firm behind Nike
laid out its strategy on Thursday as it seeks to claw
back market share from its U.S. rival.

Mar 5, 2015

Adidas optimistic for 2015 amid focus on U.S. market

BERLIN (Reuters) – German sportswear company Adidas (ADSGn.DE: Quote, Profile, Research, Stock Buzz) expects robust sales and profit growth in 2015 as consumer confidence improves around the world and it redoubles its efforts in North America, where it has fallen further behind fierce rival Nike (NKE.N: Quote, Profile, Research, Stock Buzz).

“North America will be a key priority for us in 2015,” Chief Executive Herbert Hainer told journalists in a conference call. “We want and we need to win in that market.”

Mar 5, 2015

Zalando to go on tech hiring spree to grab more fashion sales

BERLIN, March 5 (Reuters) – Europe’s largest dedicated
online fashion retailer Zalando said on Thursday it
plans to hire 2,000 new staff this year as it invests in
technology to support a target of sales growth between 20 and 25
percent in 2015.

Zalando expects to increase its staff to about 10,000 by the
end of 2015 from around 8,000 now, hiring particularly in the
tech and logistics field, but also in fashion and operations,
management board member Rubin Ritter told journalists.