BERLIN, Nov 6 (Reuters) – Puma is optimistic that
new products like Rihanna women’s wear and running shoes
promoted by Usain Bolt could restore the German sportswear firm
to health in 2016 as it dismissed reports of a sale by majority
“We will start to see an improvement in the numbers next
year,” said Chief Executive Bjorn Gulden, who was appointed by
the French luxury goods group in 2013 to restore Puma’s focus on
sport after sales were hurt by a shift into fashion products.
BERLIN (Reuters) – The corruption scandal engulfing soccer’s world governing body FIFA is not tarnishing the image of its long-standing sponsor Adidas, the chief executive of the German sportswear company said on Thursday.
Adidas said its sales of soccer products rose 19 percent in the third quarter, helped by the launch of new “ACE” and “X” soccer boots and kits for new partners Manchester United and Italian champions Juventus.
BERLIN (Reuters) – German sportswear company Adidas (ADSGn.DE: Quote, Profile, Research, Stock Buzz), trying to muscle into Nike’s (NKE.N: Quote, Profile, Research, Stock Buzz) home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships helped rekindle U.S. sales.
Adidas said it would seek to build on its momentum by lifting promotional spending further in the fourth quarter. The company had said it would spend 13-14 percent of sales on marketing this year, compared with 10-11 percent for most rivals.
BERLIN, Nov 4 (Reuters) – Nivea skin cream maker Beiersdorf
said a test launch of a new razor for women had made a
strong start, its expansion into a new market posing a potential
threat to Procter & Gamble’s Gillette.
A disposable razor that launched in Austria in February and
in Germany in September was selling “extremely well” and was
close to taking the lead in a market currently dominated by
Gillette’s Venus brand, said Chief Executive Stefan Heidenreich.
BERLIN, Nov 3 (Reuters) – German fashion house Hugo Boss
expects strength in Europe to help sales and earnings
to a fourth-quarter recovery, it said on Tuesday, though it sees
no immediate prospect of a pick-up in China and the United
The company said its prediction for a better fourth quarter
— the most important retail period because of the Christmas and
New Year holidays — is on the assumption that sales at its own
stores would remain stable or increase, based on the trend it
had observed in October.
LONDON, Oct 14 (Reuters) – New Zealand’s Dan Carter is as big as it gets in rugby union, the poster child of a sport played in more than 100 countries.
But Carter would need to work for more than 24 years to earn what soccer’s Cristiano Ronaldo is paid a year – a sign of the yawning gap in the financial firepower of the two sports.
BERLIN (Reuters) – The co-founder of Australian online retailer Shoes of Prey, which allows customers to design their own footwear, hopes to one day allow customers to print out pairs at home as technology improves and consumer demand grows for personalized products.
Founded in 2009, Shoes of Prey allows women to create unique designs on its website, choosing from 300,000 trillion possible permutations of materials, colors, styles and sizes. It promises to deliver in four weeks but often manages two.
BERLIN (Reuters) – Sales growth accelerated at the top online start-ups owned by German ecommerce investor Rocket Internet during the first six months of 2015 and it said some will break even in two years.
Rocket Internet, Europe’s largest Internet company, is viewed as a launch pad for future stock market listings from online fashion to food delivery firms although several mooted initial public offerings have been put on ice recently.
STOCKHOLM/BERLIN, Sept 24 (Reuters) – Hennes & Mauritz
on Thursday reported a sales rebound in September after
hot late summer weather hit August trading and said the strong
U.S. dollar had affected its purchasing costs into the fourth
Last week, the fashion retailer had reported its weakest
monthly sales growth in more than two years for August, which
H&M said was due to unseasonably warm weather in its main
FRANKFURT/BERLIN, Sept 24 (Reuters) – Volkswagen
must move quickly to recall and refit models rigged to pass U.S.
emissions tests to limit the long-term impact to its reputation,
dealers and consumer protection bodies say.
“To regain confidence, Volkswagen needs to indemnify any
consumers affected by damage,” Klaus Mueller, head of the
Federation of German Consumer Organisations, said in a