European Retail Correspondent, Zurich
Emma's Feed
Oct 1, 2014

Adidas seeks to placate investors with share buyback

PARIS (Reuters) – German sportswear maker Adidas, facing investor discontent after a series of profit warnings, plans to return as much as 1.5 billion euros ($1.9 billion) to shareholders over the next three years.

The shareholder return program would be financed mainly from the group’s free cash flow, with buybacks to start in the current quarter and be completed by the end of 2017, Adidas said in a statement on Wednesday.

Oct 1, 2014
Oct 1, 2014
Sep 29, 2014
Sep 29, 2014
Sep 29, 2014

Adidas fights to draw top talent to headquarters in sleepy Bavarian town

HERZOGENAURACH Germany (Reuters) – Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike, but persuading them to move to its headquarters in rural Germany is difficult.

Adidas has been losing market share to the world’s biggest sportswear brand Nike, which is seen as far cooler in consumer surveys and is based near the hip U.S. city of Portland, Oregon.

Sep 28, 2014

Adidas fights to draw top talent to HQ in sleepy Bavarian town

HERZOGENAURACH, Germany, Sept 28 (Reuters) – Adidas
needs world-class designers, brand experts and
technical whizzkids to improve its image against U.S. rival Nike
, but persuading them to move to its headquarters in
rural Germany is difficult.

Adidas has been losing market share to the world’s biggest
sportswear brand Nike, which is seen as far cooler in consumer
surveys and is based near the hip U.S. city of Portland, Oregon.

Sep 24, 2014
Sep 24, 2014
Sep 23, 2014