European Retail Correspondent, Zurich
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May 15, 2014
May 15, 2014
May 15, 2014
May 14, 2014
May 14, 2014
May 14, 2014
May 14, 2014

Refocused Puma eyes sporting chance of turnaround

BERLIN (Reuters) – Germany’s Puma (PUMG.DE: Quote, Profile, Research, Stock Buzz) is banking on this summer’s World Cup soccer tournament and a renewed focus on its technical sportswear to counter currency effects that prompted the company to trim its profit margin forecasts on Wednesday.

Early sales of shirts for the eight teams Puma is sponsoring at the World Cup – including Italy, Chile and Ghana – helped to slow sliding sales in the first quarter. But like many European businesses that rely on overseas sales in foreign currencies, Puma’s profitability is being squeezed by the relative strength of the euro.

May 14, 2014
May 14, 2014
May 13, 2014