European Retail Correspondent, Zurich
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Zalora brings fashion to Asian heart of supply chain

BERLIN (Reuters) – Online retailer Zalora hopes to replicate in Southeast Asia the “fast fashion” model pioneered by Zara, betting on an e-commerce boom in a region better known for manufacturing the latest trends for the West rather than modelling them.

Zalora was launched in early 2012 and now sells around 500 brands in Singapore, Indonesia, Malaysia, Thailand, Vietnam, Hong Kong, Brunei and the Philippines, setting up local warehouses in each market to speed delivery.

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