European Retail Correspondent, Zurich
Emma's Feed
Aug 6, 2014
Aug 6, 2014
Aug 5, 2014

Nike has most Europe football deals, Adidas the most lucrative – study

BERLIN (Reuters) – U.S. sportswear group Nike will supply shirts to more teams in the top five European football leagues this season than Adidas, but the German firm has cornered the most lucrative clubs, a study showed on Wednesday.

Sports marketing research group Repucom said Nike had outpaced Adidas in Europe for the first time since the 2009/10 season to supply 26 of the region’s top clubs, up five compared with last year. Adidas is supplying 18, down four from last year.

Aug 5, 2014

Nike has most Europe soccer deals, Adidas the most lucrative: study

BERLIN (Reuters) – U.S. sportswear group Nike will supply shirts to more teams in the top five European soccer leagues this season than Adidas, but the German firm has cornered the most lucrative clubs, a study showed on Wednesday.

Sports marketing research group Repucom said Nike had outpaced Adidas in Europe for the first time since the 2009/10 season to supply 26 of the region’s top clubs, up five compared with last year. Adidas is supplying 18, down four from last year.

Aug 4, 2014
Aug 4, 2014
Jul 31, 2014
Jul 31, 2014
Jul 31, 2014
Jul 31, 2014

Adidas cuts targets due to Russia, golf business

BERLIN, July 31 (Reuters) – German sportswear company Adidas
said it would scale back plans to expand in Russia
and overhaul its golf business, as problems in both areas forced
it to cut its 2014 outlook and say targets it had set for 2015
were no longer achievable.

Shares in Adidas, which sponsored this year’s soccer World
Cup winner Germany, fell 13.7 percent by 0841 GMT, hitting their
lowest point in two years.