BERLIN/LONDON, Jan 26 (Reuters) – An expensive fightback by
top consumer goods brands is likely to provide only temporary
relief as retailers improve the quality of their own products to
attract thrifty European shoppers.
Sales from supermarkets’ own label ranges have surged in
recent years. Cash-strapped shoppers seeking cheaper
alternatives to branded favourites have also flocked to discount
chains that keep prices low by stocking few top names.
BERLIN, Jan 23 (Reuters) – German sportswear company Adidas
reported a better than expected rise in 2014 sales on
Friday as it announced the sale of its non-core Rockport shoe
The world’s second-biggest sportswear group behind Nike
has been losing market share to its U.S. rival, which
has been better at creating a buzz with its brands, but its
sales were helped by the 2014 soccer World Cup and the victory
of the German team it sponsors.