European Retail Correspondent, Zurich
Emma's Feed
Feb 11, 2015
Feb 10, 2015
Feb 10, 2015
Feb 10, 2015
Jan 28, 2015
Jan 28, 2015
Jan 28, 2015
Jan 27, 2015
Jan 27, 2015
Jan 26, 2015

Big brands face struggle to contain own label advance in Europe

BERLIN/LONDON, Jan 26 (Reuters) – An expensive fightback by
top consumer goods brands is likely to provide only temporary
relief as retailers improve the quality of their own products to
attract thrifty European shoppers.

Sales from supermarkets’ own label ranges have surged in
recent years. Cash-strapped shoppers seeking cheaper
alternatives to branded favourites have also flocked to discount
chains that keep prices low by stocking few top names.