European Retail Correspondent, Zurich
Emma's Feed
Feb 24, 2014
Feb 24, 2014
Feb 24, 2014
Feb 24, 2014
Feb 20, 2014

Puma seeks to source goods closer to Western consumers

HERZOGENAURACH, Germany (Reuters) – German sportswear firm Puma SE (PUMG.DE: Quote, Profile, Research, Stock Buzz) is looking to produce more goods closer to customers in Europe and the Americas, but will not abandon Asia in the next few years despite rising labor costs and political unrest, its chief executive said.

Puma, which has 178 suppliers in 32 countries, sources 79 percent of its goods from Asia, mostly from China, Vietnam, Indonesia and Cambodia – the latter where a violent crackdown on garment workers striking over pay has disrupted production at its suppliers.

Feb 20, 2014
Feb 20, 2014

Puma hopes top signings will stop sales slump in 2014

HERZOGENAURACH, Germany, Feb 20 (Reuters) – German sportswear company Puma SE is banking on high-profile signings to underline its sporting credentials and stop sales falling this year, after revenue tumbled more than expected in the last three months of 2013.

Puma ranks a distant third in the sports apparel industry by sales behind Nike Inc and Adidas AG and new CEO Bjoern Gulden is trying to return the company to its sporting roots under a turnaround plan that breaks with former chief Jochen Zeitz’s focus on sports-inspired fashion.

Feb 19, 2014
Feb 19, 2014
Feb 18, 2014