European Retail Correspondent, Zurich
Emma's Feed
Aug 5, 2014

Nike has most Europe soccer deals, Adidas the most lucrative: study

BERLIN (Reuters) – U.S. sportswear group Nike will supply shirts to more teams in the top five European soccer leagues this season than Adidas, but the German firm has cornered the most lucrative clubs, a study showed on Wednesday.

Sports marketing research group Repucom said Nike had outpaced Adidas in Europe for the first time since the 2009/10 season to supply 26 of the region’s top clubs, up five compared with last year. Adidas is supplying 18, down four from last year.

Aug 4, 2014
Aug 4, 2014
Jul 31, 2014
Jul 31, 2014
Jul 31, 2014
Jul 31, 2014

Adidas cuts targets due to Russia, golf business

BERLIN, July 31 (Reuters) – German sportswear company Adidas
said it would scale back plans to expand in Russia
and overhaul its golf business, as problems in both areas forced
it to cut its 2014 outlook and say targets it had set for 2015
were no longer achievable.

Shares in Adidas, which sponsored this year’s soccer World
Cup winner Germany, fell 13.7 percent by 0841 GMT, hitting their
lowest point in two years.

Jul 31, 2014

Metro’s Media-Saturn helped by World Cup sales

BERLIN, July 31 (Reuters) – Germany’s Metro AG
said the World Cup helped boost quarterly sales at its
struggling consumer electronics business as the retailer
reported a positive trend at its other units and its board
extended the contract of the chief executive.

Metro said its sales for the fiscal third quarter, which
runs from April to June, fell 2.7 percent to 14.9 billion euros
($19.96 billion), while core earnings before special items were
flat at 276 million euros, both slightly ahead of average
analyst forecasts for 14.8 billion and 265 million,

Jul 30, 2014
Jul 30, 2014

Europe could show way for clog maker Crocs’ revival

BERLIN, July 30 (Reuters) – The success of Crocs Inc
in Europe, where the U.S. shoemaker has focused on its
trademark colourful foam clogs rather than branching into other
products, proves the brand has a future despite difficulties at
home, its European head said.

Crocs, founded in Boulder, Colorado in 2002, quickly built a
cult following for its springy-soled clogs, selling more than
300 million pairs of shoes. It now runs 624 stores and has
expanded into accessories and more fashionable shoe styles.