BERLIN (Reuters) – Big retailers are muscling in on the likes of Visa, MasterCard and Google in a fiercely competitive and growing mobile payment market that promises to cut transaction costs and increase customer loyalty.
Stores such as British supermarket Tesco and France’s Auchan hope their “digital wallets” – apps which allow users to pay with their smartphones rather than cash or cards – will also give them more comprehensive data about customers’ shopping habits than ever before so they can target advertising.
BERLIN, March 27 (Reuters) – Adidas has launched
a new store blueprint for its Originals fashion brand with a
Wi-Fi equipped lounge and mobile charging points, aiming to
persuade younger shoppers to linger longer and spend more in its
high-margin, own-run outlets.
The world’s No.2 sportswear maker behind Nike wants
to lift sales from its own shops, which accounted for 24 percent
of its 2013 revenue of 14.5 billion euros ($20 billion), because
they are more profitable than those made through third parties.