European Retail Correspondent, Zurich
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Apr 8, 2014
Apr 7, 2014
Apr 7, 2014
Apr 7, 2014
Apr 6, 2014

Retailers push into crowded mobile payment market

BERLIN (Reuters) – Big retailers are muscling in on the likes of Visa, MasterCard and Google in a fiercely competitive and growing mobile payment market that promises to cut transaction costs and increase customer loyalty.

Stores such as British supermarket Tesco and France’s Auchan hope their “digital wallets” – apps which allow users to pay with their smartphones rather than cash or cards – will also give them more comprehensive data about customers’ shopping habits than ever before so they can target advertising.

Apr 4, 2014
Mar 31, 2014
Mar 27, 2014
Mar 27, 2014

Adidas gives digital makeover to Originals fashion stores

BERLIN, March 27 (Reuters) – Adidas has launched
a new store blueprint for its Originals fashion brand with a
Wi-Fi equipped lounge and mobile charging points, aiming to
persuade younger shoppers to linger longer and spend more in its
high-margin, own-run outlets.

The world’s No.2 sportswear maker behind Nike wants
to lift sales from its own shops, which accounted for 24 percent
of its 2013 revenue of 14.5 billion euros ($20 billion), because
they are more profitable than those made through third parties.

Mar 27, 2014