HERZOGENAURACH, Germany, Sept 28 (Reuters) – Adidas
needs world-class designers, brand experts and
technical whizzkids to improve its image against U.S. rival Nike
, but persuading them to move to its headquarters in
rural Germany is difficult.
Adidas has been losing market share to the world’s biggest
sportswear brand Nike, which is seen as far cooler in consumer
surveys and is based near the hip U.S. city of Portland, Oregon.
BERLIN (Reuters) – Germany’s Rocket Internet, a venture capital group that has launched dozens of online start-ups, priced its initial public stock offering in a range of 35.50 to 42.50 euros per share, valuing the company at some 6.2 billion euros ($8 billion).
The Berlin-based company said in a statement on Tuesday it expected gross proceeds of about 1.477 billion euros from the offering. This assumes it places the maximum number of shares at the mid-point of the price range, with a free float after lock-ups of 24 percent.