BERLIN, May 5 (Reuters) – German sportswear company Adidas
reported better than expected first quarter sales
growth on Tuesday, helped by a strong performance from its
running and fashion businesses as well as a recovery at its
struggling North America arm.
Adidas said sales rose 17 percent to 4.083 billion euros
($4.54 billion), or by 9 percent excluding the impact of
currencies, which was ahead of average analyst forecasts for
BERLIN (Reuters) – A deal by Puma to outfit the Red Bull Formula One team underlines a bid by the German firm to rebuild its reputation for sports performance gear by ramping up marketing spending in focus areas, its chief executive said in an interview.
Puma, which previously sponsored Red Bull in 2007-2010 and already has deals with Mercedes and Ferrari, announced on Tuesday a long-term partnership from 2016 to provide the Formula One team with racewear, footwear and teamwear as well as licensed replica, fanwear and lifestyle products.
BERLIN, April 29 (Reuters) – Germans, known for their love
of sausages, are eating less meat and more vegetarian food as
concerns grow about health, animal welfare and the environmental
cost of livestock farming.
Meat consumption is stable or declining in most developed
countries but the shift is particularly striking in Germany,
Europe’s biggest pork producer and home to 1,500 varieties of
sausage including Berlin’s favourite, the “Curry-Wurst”.
BERLIN, April 20 (Reuters) – German sportswear firm Adidas
is teaming up with a group trying to clean up the
world’s oceans with a plan to develop materials made from marine
plastic waste that can be used in its products.
As the result of its partnership with the Parley for the
Oceans initiative, Adidas also said on Monday it would phase out
the use of plastic bags at its 2,900 stores.
HERZOGENAURACH, Germany, March 26 (Reuters) – German
sportswear firm Adidas announced plans to revolutionise the way
it manufactures goods to speed up production and allow more
customisation of goods to help it accelerate sales and profit
growth in the next five years.
The world’s second-biggest sportswear firm behind Nike
laid out its strategy on Thursday as it seeks to claw
back market share from its U.S. rival.
BERLIN (Reuters) – German sportswear company Adidas (ADSGn.DE: Quote, Profile, Research, Stock Buzz) expects robust sales and profit growth in 2015 as consumer confidence improves around the world and it redoubles its efforts in North America, where it has fallen further behind fierce rival Nike (NKE.N: Quote, Profile, Research, Stock Buzz).
“North America will be a key priority for us in 2015,” Chief Executive Herbert Hainer told journalists in a conference call. “We want and we need to win in that market.”
BERLIN, March 5 (Reuters) – Europe’s largest dedicated
online fashion retailer Zalando said on Thursday it
plans to hire 2,000 new staff this year as it invests in
technology to support a target of sales growth between 20 and 25
percent in 2015.
Zalando expects to increase its staff to about 10,000 by the
end of 2015 from around 8,000 now, hiring particularly in the
tech and logistics field, but also in fashion and operations,
management board member Rubin Ritter told journalists.
LONDON (Reuters) – Shoppers usually blame dowdy clothes and tired stores for the painful decline of Britain’s former retail powerhouse Marks & Spencer (MKS.L: Quote, Profile, Research). But the parts of the business that customers never see could hold the key to its revival.
After hiring new designers, overhauling its online offering and giving a facelift to stores, M&S still needs to push home its most ambitious project: overturning more than a century of retail history by taking full control of its supply chain.
LONDON, March 4 (Reuters) – Shoppers usually blame dowdy
clothes and tired stores for the painful decline of Britain’s
former retail powerhouse Marks & Spencer. But the parts
of the business that customers never see could hold the key to
After hiring new designers, overhauling its online offering
and giving a facelift to stores, M&S still needs to push home
its most ambitious project: overturning more than a century of
retail history by taking full control of its supply chain.
BERLIN, Feb 19 (Reuters) – The board of Adidas
has launched a formal search for a successor to Chief Executive
Herbert Hainer who has faced criticism as the German sportswear
company has lost ground to U.S. rival Nike.
Hainer, 60, in the job since 2001 and the longest-serving
CEO of a German blue-chip company, wrote to staff confirming the
move after Manager Magazin reported the world’s second-biggest
sportswear group was looking for his successor.