BERLIN (Reuters) – Germany’s Puma named pop star Rihanna as its women’s creative director on Tuesday, the latest move by a sportswear firm to tap into the booming market for female leisure gear.
Puma said in a statement that the multi-year deal starting in January would involve Rihanna becoming the face of the women’s training category, joining celebrities like Olympic champion sprinter Usain Bolt as brand ambassador.
BERLIN, Nov 24 (Reuters) – Gap Inc has struck a deal
with Europe’s largest dedicated online fashion retailer Zalando
to sell its core brand from next May, hoping to reach
more consumers, particularly in markets where it has no physical
The U.S. company already delivers to 24 European countries
from its own website and has more than 200 stores on the
continent but is not present on the ground in key markets such
BERLIN, Dec 11 (Reuters) – Looking for a unique Christmas
gift to wow friends or family? Try some specially tailored
perfume, chocolates stamped with a personal message or sneakers
embossed with a selfie.
Products with that individual twist are not really new. It
has long been possible to get a basic T-shirt, baseball cap or
umbrella printed with a name or photo.