European Retail Correspondent, Zurich
Emma's Feed
Nov 17, 2014

Rocket Internet to launch another 10 start-ups in 2015

BERLIN, Nov 17 (Reuters) – Rocket Internet, the
global e-commerce investor, expects to launch at least another
10 start-ups in 2015 and said it would work more closely with
Facebook on advertising.

Rocket Internet, whose shares have had a bumpy ride since
listing last month, said its 12 most successful companies saw
average growth in gross merchandise volume — a measure of sales
made through online marketplaces — of 104 percent in the six
months to June 30.

Nov 12, 2014
Nov 12, 2014
Nov 11, 2014
Nov 11, 2014
Nov 11, 2014

Rising stars make Adidas more American, less soccer-mad

HERZOGENAURACH Germany (Reuters) – A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike (NKE.N: Quote, Profile, Research, Stock Buzz).

But that is a tall order for a company of 52,500 employees still based in the small Bavarian town where it was founded in 1949, now struggling to keep pace with the fast-changing whims of the urban teens who are its target clientele

Nov 7, 2014

Puma footwear sales recover amid marketing push

HERZOGENAURACH Germany (Reuters) – German sportswear firm Puma (PUMG.DE: Quote, Profile, Research, Stock Buzz) reported its first rise in footwear sales in almost two years and benefited from strong demand for its new Arsenal soccer shirts, allowing it to lift its 2014 sales target.

Puma is seeing the first returns on its heavy marketing expenditure and costly sponsorship deals like the one with top English side Arsenal. The spending is designed to restore Puma’s reputation as a sports performance brand after a shift into fashion hurt its core business.

Nov 7, 2014
Nov 6, 2014
Nov 6, 2014

Adidas shares jump as Russia, golf units cut stock surplus

BERLIN, Nov 6 (Reuters) – German sportswear firm Adidas AG
, struggling to keep pace with larger U.S. rival Nike
, reported progress on Thursday at clearing a backlog of
stock as sales recovered in key markets, helping its shares rise
strongly.

Adidas, whose long-serving Chief Executive Herbert Hainer is
under pressure after a series of profit warnings, confirmed its
sales and profit forecasts for 2014 after reporting
third-quarter results at the upper end of analyst expectations.