BERLIN (Reuters) – Big retailers are taking a calculated hit to margins to invest in online grocery operations, in the hope they can persuade consumers to add more profitable items like clothes and computers to their orders of fruit and vegetables.
Food has been one of the last things to move online because complex logistics for fresh, chilled and frozen products make it an expensive business. Retailers are also reluctant to lose the potential for the lucrative impulse buys that occur in-store.
BERLIN (Reuters) – Aldi and Lidl have a new weapon in their battle to be Germany’s discount grocery number one: Coca-Cola.
Both chains have for years used own-brand goods and low prices to woo customers from global giants like Carrefour, Tesco and Metro. Both are still expanding abroad – particularly in Britain and the United States.