European Retail Correspondent, Zurich
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Jun 27, 2014
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Jun 27, 2014

Adidas and Nike battle for social media World Cup

RIO DE JANEIRO/BERLIN, June 27 (Reuters) – Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez – but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too.

With every tackle, save and goal, a simultaneous off-the-pitch marketing battle is being fought between official FIFA World Cup sponsor Adidas and arch-rival Nike Inc to dominate social media to promote their brands.

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