Bureau Chief, Zurich
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Oct 29, 2012

UBS shares jump on expected radical overhaul

ZURICH, Oct 29 (Reuters) – Shares in UBS jumped
more than 5 percent on Monday after media reports that the Swiss
bank will announce cuts of up to 10,000 jobs and split off of
its fixed-income operations into a separate division to be
ultimately wound down.

UBS Chief Executive Sergio Ermotti is expected to announce
the radical restructuring along with third-quarter earnings on
Tuesday, but news of the plans started leaking late on Friday
evening.

Oct 26, 2012

Insight: At Nestle, interacting with the online enemy

VEVEY, Switzerland (Reuters) – It looks like mission control: in a Swiss market town, an array of screens in Nestle’s headquarters tracks online sentiment. Executives watch intently as California wakes up, smells the coffee – and says whether it likes it.

This is the nerve centre of the company’s Digital Acceleration Team. By monitoring conversation about its products on social media – right down to “realtime recipe tweets” across the United States – they aim to win over a sometimes hostile world.

Oct 26, 2012

At Nestle, interacting with the online enemy

VEVEY, Switzerland, Oct 26 (Reuters) – It looks like mission
control: in a Swiss market town, an array of screens in Nestle’s
headquarters tracks online sentiment. Executives watch intently
as California wakes up, smells the coffee – and says whether it
likes it.

This is the nerve centre of the company’s Digital
Acceleration Team. By monitoring conversation about its products
on social media – right down to “realtime recipe tweets” across
the United States – they aim to win over a sometimes hostile
world.

Oct 15, 2012

Nestle to cut sugar and salt in breakfast cereals

ORBE, Switzerland (Reuters) – Nestle SA (NESN.VX: Quote, Profile, Research) and General Mills Inc (GIS.N: Quote, Profile, Research) will cut sugar and salt in the children’s breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns.

The two have been in a joint venture since 1990 to sell Nestle-brand cereals such as Cheerios in more than 140 countries outside the United States and Canada, markets which account for about half total global cereal sales of some $25 billion.

Oct 14, 2012

Exclusive: Nestle to cut sugar and salt in breakfast cereals

ORBE, Switzerland (Reuters) – Nestle SA and General Mills Inc will cut sugar and salt in the children’s breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns.

The two have been in a joint venture since 1990 to sell Nestle-brand cereals such as Cheerios in more than 140 countries outside the United States and Canada, markets which account for about half total global cereal sales of some $25 billion.

Oct 9, 2012

Julius Baer to cut 1,000 jobs after Merrill deal

ZURICH, Oct 9 (Reuters) – Swiss private bank Julius Baer
will cut up to around 1,000 jobs as it seeks to rein
in costs following its purchase of Bank of America Merrill
Lynch’s international wealth management business.

Baer said it planned a “significant reduction” of Bank of
America positions not required after the merger as well as cuts
to middle and back office functions of the melded group,
reducing the combined staff of about 5,700 by 15-18 percent.

Oct 9, 2012

Julius Baer to cut 1,000 jobs after takeover

ZURICH (Reuters) – Swiss private bank Julius Baer (BAER.VX: Quote, Profile, Research, Stock Buzz) will cut up to around 1,000 jobs as it seeks to rein in costs following its purchase of Bank of America Merrill Lynch’s (BAC.N: Quote, Profile, Research, Stock Buzz) international wealth management business.

Baer said it planned a “significant reduction” of Bank of America positions not required after the merger as well as cuts to middle and back office functions of the melded group, reducing the combined staff of about 5,700 by 15-18 percent.

Oct 1, 2012

Demerged Kraft unit sees consumers hungry for snacks

ZURICH (Reuters) – Mondelez International Inc (MDLZV.O: Quote, Profile, Research, Stock Buzz), which ranks as the world’s biggest chocolate, candy and biscuit maker after being carved out of Kraft Foods Inc (KFT.O: Quote, Profile, Research, Stock Buzz), is optimistic busy consumers will keep driving booming demand for snacks despite the downturn.

Mondelez, whose stable of brands includes Cadbury and Milka chocolate, was launched on Tuesday after a demerger from Kraft’s North American grocery business, still called Kraft.

Oct 1, 2012

Merkel challenger stokes Swiss fears over banks, tax deal

ZURICH, Oct 1 (Reuters) – Politicians and commentators in
Switzerland are worried that the nomination of Peer Steinbrueck
- a critic of Swiss banking secrecy – to challenge Angela Merkel
in an election next year may foil a tax deal with Germany and
fan anti-Swiss sentiment.

Germany’s opposition Social Democrats (SPD) on Friday named
Steinbrueck as their candidate for chancellor, prompting Swiss
fears he may seek to rally support against a popular Merkel by
campaigning against a tax deal she struck with Switzerland that
the SPD sees as being too soft on tax dodgers.

Sep 21, 2012
    • About Emma

      "I lead Reuters coverage out of Switzerland, managing teams of journalists and visuals staff in Zurich, Geneva and Bern. I have been in this job since 2008 and was previously chief correspondent in the Netherlands. Before that, I had reporter postings in Germany and South Africa, mainly covering politics and economics. I joined Reuters in 1995."
      Joined Reuters:
      1995
      Languages:
      English, German, Dutch, Spanish, French
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