RIO DE JANEIRO/BERLIN, June 27 (Reuters) – Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez – but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too.
With every tackle, save and goal, a simultaneous off-the-pitch marketing battle is being fought between official FIFA World Cup sponsor Adidas and arch-rival Nike Inc to dominate social media to promote their brands.
HAMBURG, June 25 (Reuters) – Sweden’s IKEA, the
world’s biggest furniture chain known for its sprawling
out-of-town showrooms, is opening its first city centre store as
it responds to a shift in shopping habits to smaller local
stores and the Internet.
While IKEA has already opened a few stores closer to city
centres than usual in countries like Britain and Japan, its new
building in the northern German port city of Hamburg is the
first time it will be in a central pedestrian shopping zone.
HERZOGENAURACH, Germany, June 24 (Reuters) – German sportswear firm Adidas expects to keep its position as the world’s biggest seller of soccer gear as strong World Cup performances by the star players it sponsors fires demand for its shirts, boots and balls.
Chief Executive Herbert Hainer said Adidas would reach its target of 2 billion euros ($2.72 billion) of soccer sales in 2014, keeping it ahead of rival Nike’s estimated $2 billion in soccer turnover.