BERLIN, Nov 18 (Reuters) – Increasingly erratic weather is
driving European clothing retailers to buy goods more often and
closer to home, rather than relying on seasonal collections
sourced months in advance.
Global fashion chains such as Inditex and Hennes &
Mauritz have pioneered a model of regularly changing
ranges, often dealing directly with factories to cut down
delivery times and ensure a steady supply of new garments.
BERLIN, Nov 17 (Reuters) – Rocket Internet, the
global e-commerce investor, expects to launch at least another
10 start-ups in 2015 and said it would work more closely with
Facebook on advertising.
Rocket Internet, whose shares have had a bumpy ride since
listing last month, said its 12 most successful companies saw
average growth in gross merchandise volume — a measure of sales
made through online marketplaces — of 104 percent in the six
months to June 30.
HERZOGENAURACH Germany (Reuters) – A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike (NKE.N: Quote, Profile, Research, Stock Buzz).
But that is a tall order for a company of 52,500 employees still based in the small Bavarian town where it was founded in 1949, now struggling to keep pace with the fast-changing whims of the urban teens who are its target clientele
HERZOGENAURACH Germany (Reuters) – German sportswear firm Puma (PUMG.DE: Quote, Profile, Research, Stock Buzz) reported its first rise in footwear sales in almost two years and benefited from strong demand for its new Arsenal soccer shirts, allowing it to lift its 2014 sales target.
Puma is seeing the first returns on its heavy marketing expenditure and costly sponsorship deals like the one with top English side Arsenal. The spending is designed to restore Puma’s reputation as a sports performance brand after a shift into fashion hurt its core business.