Reuters Blogs

Environment

Global environmental challenges

December 3rd, 2007

Making carbon emissions visual

Posted by: Mark Jones
Tags: Environment

As climate talks get under way in Bali there’ll be plenty of earnest discussion about the need for greater regulation and international co-operation. Important stuff, no doubt. But hard to illustrate if you’re wary of the already hackneyed shots of polar bears on stranded icebergs.

This is one of the problems with maintaining public consciousness on carbon emissions — at the personal level they’re pretty much invisible.

But with a bit of creativity it’s not impossible to make them visual, as illustrated by this advert from the government of Victoria in Australia:

The ad isn’t new (2006 I think) but it was dug up by howtoons – a site that specialises in visualisation as an aid to scientific understanding that has followed up by highlighting this extraordinary wind power ad from Epulon earlier this year:

Hat tip to O’Reilly Radar for pointing this out.

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