Comments on: Ad campaign attacks latest environmental foe: bottled water

By: Jason G

Jason G — Thu, 26 Jun 2008 23:19:38 +0000

Green washing is making something “seem” like its ggod for the environment just to sell a product and thats exactly what tappening is doing….they made all kinds of money but have done very little in return…Why dont they donate the money to help people get clean water? How about give up a few of those bucks its not like they need it…get them to donate all the money they made and do some real good….

By: bp

bp — Tue, 03 Jun 2008 16:10:50 +0000

it seems that Reuters believes that caring for the environment consists of addle-brained nonsensical and anti-human actions on the part of political imbeciles globally.

Perhaps if Reuters would stop producing so much trash the “environment” would be better off?

By: Donny

Donny — Mon, 26 May 2008 13:51:24 +0000

Both of those guys (DiMassimo and Yaverbaum) have been around for a long time now. Nice to see them both having the success and getting the recognition they deserve. Of course if you read the marketing trades you might be saying, “ok, enough”.

I heard Yaverbaum speak at a Working Mothers conference a couple of weeks ago and his topic was not apologizing for making money while making the planet a better place. I thought it was a terrific message to deliver. What’s “greenwashing” about getting people to stop drinking bottled water?

It always seems like we like to bash our own as soon as they get successful? Welcome to the NFL boys.

By: Jason G

Jason G — Sun, 25 May 2008 14:20:02 +0000

All I see is someone trying to make a buck greenwashing!!

By: Larry Marston

Larry Marston — Wed, 21 May 2008 12:16:40 +0000

Wow these guys are everywhere! This is like the tenth article I have seen written about Tappening. Bottled water companies must really love them! I’ve read a lot about the guy who runs the PR firm over the years and obviously his firm is doing the usual for his own project. I had never heard of DiMassimo before seeing him everywhere with this and I must admit am thouroughly impressed with their ads. Really great work in general! Interesting pair.