Global environmental challenges
Saving the planet, one flush at a time
When you write about the environment, your e-mail inbox fills up fast with pitches from companies claiming to have the formula for a greener world. Very few are compelling enough to escape the “delete” key. Some are just too weird to deal with. And then there’s this recent sally by the makers of the Biffy.
The Biffy is a bidet attachment for use on a standard toilet, and the promotional copy says it is not only superior for hygiene but promises a cleaner planet because it keeps excess toilet paper out of the waste stream. Take a look at the Web site for video of enthusiastic models uttering the immortal catch-phrase, “I love my Biffy!”
The promotional copy features a quote by the gadget’s inventor, Dr. Warren Smith: “Using toilet paper to clean our bottoms is like trying to clean dishes with a paper towel. Our product provides a practical and more natural way to be clean, while reducing an average family’s toilet paper consumption by up to 75 percent.”