Newsweek’s Green Rankings: Perception meets reality
Newsweek, encroaching on territory usually mined by activist groups like Greenpeace and the Sierra Club, has unveiled its innaugural NEWSWEEK Green Rankings, which ranks the 500 biggest U.S. companies based on their “actual environmental performance, policies, and reputation.”
The magazine pointed out that compiling such a list was a challenge “because comparing environmental performance across industries is a bit like analyzing whether Tiger Woods or LeBron James is the world’s greatest athlete—there’s an inevitable apples-and-oranges element.”
Still, it believes it’s system makes sense. To come up with the greenest company, the magazine assigned each a “Green Score” that was then compared to the average score of the collective group. You can find out more about Newsweek’s methodology here. But, in terms of weighting, Impact and Policies were each given 45 percent and Reputation received 10 percent.
The results? I’ll let you be the judge. But I found it noteworthy that the top two overall are also the top two PC makers in the world — Hewlett-Packard and Dell. And five of the top 10 are tech companies, blamed for manufacturing products that end up contributing to mountains of electronic waste in developing nations.
What do you think? Will the rankings affect who you do business with? What would your green rankings look like? Leave your comments in the box below.