Global environmental challenges
Making a consumer market for zero-emissions miles
Today travelers can rack up frequent flyer miles and trade them in for upgrades, tickets and other amenities.
How about perks not for zooming across thousands of miles in a fossil-fueled jet, but for zero emission miles? Consumers who collect miles for zero-emissions travel — say, bike riding — could swap them for a cool gadget, like an Apple iPhone, paid for by companies or other individuals who need or want to cut carbon emissions, for example.
That’s an idea from Volvo Group, the global heavy duty transportation company, and its environmental initiative at Commute Greener, which offers an application for consumers, businesses and governments track their carbon footprint and meet goals to cut their emissions.
Volvo’s Magnus Holmqvist said it’s not clear how the market for zero emissions miles for consumers will take shape, but he believes it could help spur people to change their behavior.
We were wondering if readers think a mass market could develop for individual carbon tracking — not just for big corporations — and whether a set of perks would lead people to ride their bike to work instead of driving a vehicle?
(Photo: A woman rides a bicycle on Chang’an avenue in central Beijing Photo credit: Jason Lee / Reuters)