Pearl Jam: rock, trees and business

March 30, 2010

gossardPearl Jam reckons that 380,000 fans last year drove an average 23.6 mile round trip to the rock band’s concerts.

And two fans travelled in each car, which had an average fuel consumption of 21.9 miles per gallon — roughly what the U.S. government would expect from a Pontiac G6 or perhaps an Audi TT Roadster in a city.

Rather than a bizarre insight from a crystal ball or a step towards a Big Brother society, the figures are part of a complex calculation about the band’s greenhouse gas emissions on a 32-stop tour.

Pearl Jam guitarist Stone Gossard (left) says the band is trying to stress that it is a business interested in combating global warming. (for a related story, click here).

The band is investing $210,000 to improve forestry in urban areas of Washington State. The project will try to eradicate invasive species such as English ivy and favour native trees and plants and help soak up 7,000 tonnes of carbon dioxide, above the 5,474 tonnes estimated from the tour.

He says there’s often scepticism about whether such projects work — so here’s the accounting for the 2009 tour (Gossard says he hopes people will be inspired by it, or find flaws to help improve the accounting next time):

 

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 The forestry projects will be concentrated in these four regions:

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(Photo at top,  Pearl Jam guitarist Stone Gossard performs during a show at the MGM Grand Garden Arena in Las Vegas, Nevada, June 6, 2003.  REUTERS/Ethan Miller.)

 

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