Introducing 100 innovations

April 22, 2010

Gunter 9.2007-3

One man alone does not make a movement. But can he influence one?

There are no limits is the attitude espoused by PhD, MBA, entrepreneur, eco-designer, and visionary Gunter Pauli (above), who is now pouring his life’s work into a project to spark a new way of doing business, ergo a new economy.

He calls it the Blue Economy, because it’s not enough to be green and good to the environment. Blue creates a competitive and sustainable society and blue thrives on innovation. Blue is better than green, he asserts.

The 54-year-old founder and former CEO and president of Ecover is releasing the English and Korean editions of his book The Blue Economy at the Business for the Environment B4E Global Summit in Seoul today, Earth Day. It is to be published in 14 languages.

Pauli, who is fluent in seven languages, is addressing a crowd of business professionals, industry players and academics to promote his latest undertaking: “10 Years, 100 Innovations, 100 Million Jobs”. The project explores business opportunities that have evolved from mimicking technologies already found in nature with the goal of inspiring entrepreneurs.

Every week for two years, his foundation the Zero Emissions Research Institute of the United Nations University in Tokyo, will be publishing an essay and video about one of the innovations. He is touring the world meeting with government representatives and industry groups to engage in discussions about what their unique challenges are and what solutions may be proposed in the innovations identified by the ZERI foundation.

“The question is which ones make you tick here?” he said, describing the consultation process where governments are asked what the biggest issues are from a policy point of view.

Following meetings, ZERI follows up by sending experts and advisers to work with government agencies to assist in massaging business models into viable programs.

As part of the Reuters Green Business section, the innovations will be coming to you on a regular basis, and we’ll be asking you to vote on your favorites.

We look forward to seeing you back here soon.


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The sky is blue and the sea is supposed to be blue.

Posted by Ghandiolfini | Report as abusive

W = 3/6(+-cubic kilometers air emissions) + 2/6(+-cubic kilometers water emissions) +1/6 (+-cubic kilometers ground emissions).

Where W = Waste is a positive or negative result.

Let’s refine this:W = ½(+-x cubed kilometres) + 1/3(+-y cubed kilometres) + 1/6(+-z cubed kilometres).

If positive, i.e. in your favor, you sit with a carbon debit, as an asset, and with a credit to a non-distributable reserve

If negative, i.e. against your favor, you sit with a carbon credit, as a liability, and with a debit to a distributable reserve.

190 countries and all the super corporates should come up with a fuzzy ‘y’ and stick it into a terraflop computer for simultaneous solving. The result WILL be a net debit as an asset, as everybody will cheat.

So then we redo it with optimized equation solving until we sort it out and start carrying it on governments’ and corporates’ balance sheets as assets or liabilities.

Only then can we start trading carbon debits and credits.

Posted by Ghandiolfini | Report as abusive

How does he feel about accelerating fusion power research?

Posted by elderlaw | Report as abusive