Global environmental challenges
The New York Jets have reached for the brightest star of all – the sun.
On Tuesday, the NFL team announced completion of the largest solar power system in the National Football League at its headquarters in Florham Park, New Jersey.
The system, made by Yingli Green Energy, is the latest in a series of attempts made by the Chinese solar company to stand out in an increasingly crowded solar space.
Earlier this year, Yingli jostled for space with some of the biggest brands in the world, including McDonald’s, Coca Cola, Budweiser and Emirates during the most anticipated sporting event of the year — the soccer World Cup.
Yingli’s system, powered by over 3000 panels, will reduce emissions by 540 metric tons each year, equal to taking over 100 cars off the road.
For a relatively unknown solar company, these moves should help build a brand name and strike a chord with consumers. And the association with such high-profile sporting events could give solar technology a boost as well.