Fabio goes green in electric car vs gas ads
Fabio has gone electric?
The long-maned Italian model appears in a new commercial promoting electric cars that spoofs Apple‚Äôs Mac v. PC ads of years past.
‚ÄúHello, I‚Äôm an electric,‚ÄĚ says a hip young actor in the spot made by Plug In America, a Southern California non-profit.
‚ÄúAnd I‚Äôm socially responsible gasoline,‚ÄĚ says his smarmy counterpart, who is surrounded by a film crew.
‚ÄúA documentary?‚ÄĚ asks Electric.
‚ÄúTime to spend some money to look like I care too. Of course, I actually profit from destroying the planet but with my billions I‚Äôm pumping up my green image. Line!‚ÄĚ
‚ÄúThe eagles,‚ÄĚ hisses an assistant.
‚ÄúThe balding eagles will always have a home in our oil fields,‚ÄĚ Gas says.
The direct yells cut. ‚ÄúBring in the face, please.‚ÄĚ
Enter Fabio (who hitched a ride to the shoot in a Tesla Roadster electric sports car).
The 30-second spot is one of three that appear online and are being broadcast on the EnergyNow! Television program.
With the Chevrolet Volt electric hybrid now rolling off the assembly line and the Nissan Leaf electric car hitting the streets this month, there‚Äôs been no shortage of media coverage of electric vehicles or advertising from automakers themselves.
So why the pointed, if funny, barbs ‚Äď another spot has Gas consorting with a grungy oil worker and a lawyer — at gasoline-powered cars just as Detroit finally moves to go electric?
‚ÄúEvery large auto company manufacturing an electric car is still predominately in business to sell gas burners,‚ÄĚ Zan Dubin Scott, a spokeswoman for Plug In America, said in an e-mail. ‚ÄúWe wondered just how strongly they’d extol the benefits of electric drive. Plug In America wanted to send an unequivocal message about the¬†economic, environmental and national security¬†benefits of electric over gas.”
Plug In America grew out of a group of electric car enthusiasts who fought to save General Motors‚Äô EV1, the electric Toyota RAV4 and other battery-powered vehicles that briefly came on the market in the late 1990s. (Their effort was chronicled in the 2006 documentary, ‚ÄúWho Killed the Electric Car?‚ÄĚ ).
The electric car commercials, each made for about $870, were produced by the Hollywood-electric car industrial complex. Alexandra Paul, a Plug In America board member best known for her role on ‚ÄúBaywatch,‚ÄĚ served as producer. Marvin Campbell, the actor who plays Gas, owns two electric RAV4s. Director Eric Swenson drives a Tesla, according to Dubin Scott.
And Fabio? You can also see him in a more conventional ad hawking Toyotas.
(Photo courtesy of Plug In America.)