Henrik Fisker, the storied car designer who has shaped Aston Martins, Fords and BMWs, told the Reuters Autos Summit this week that he now wants a starring role in the green revolution.

But he also wants to make the world safe for sports cars for generations to come.

"Being a car enthusiast and loving cars, to be quite honest, I could not imagine a life without a beautiful, fast sports car," Fisker said. "I needed to do something to make sure that I could drive one of those nice cars, my children could drive one of those beautiful, fast cars."

So what was Fisker's inspiration? What was the epiphany when he realized that the world was ready for the upcoming Fisker Karma, a $90,000 plug-in hybrid with 50 miles of all-electric fun?

Leonardo DiCaprio...in a Prius.

"A couple of years ago it started, by people who were maybe a little ahead of their time. You saw some movie starts like Leonardo DiCaprio buying a Prius.

"He could have bought any car in the world, and I remember seeing that on television and thinking to myself, you know, when you've got a guy who could buy any Ferrari or Rolls Royce and he's buying a Prius, you know something is changing dramatically."

(Henrik Fisker photo by Rebecca Cook of Reuters; Leonardo DiCaprio photo by Mario Anzuoni of Reuters.)

“I hope the next three months will be better for you than the last three," Czech ambassador Jaromir Novotny told a gathering of Japanese car importers last month.

The way things are going, he'll be hoping against hope.

In April, Japan introduced an “eco-car” tax incentive that has left all foreign car brands such as Volkswagen, Mercedes-Benz and BMW, neatly outside the fence of eligibility.

It’s the last thing they need in a market that’s already full of quirks that make life difficult for non-Japanese car brands: the existence of a huge and unique 660cc microcar segment, convoluted recycling laws and stringent regulations against what type of materials can be used in fuel tanks, to name just a few.

No one is complaining about incentivising low-emission cars. But what rankles outsiders is that the perks are based on an outdated fuel economy testing method that critics say is a poor reflection of real-life driving.

“It’s so far from reality that we never bothered to tune our cars to get good readings under this method,” an executive at a European carmaker told me. “And now they’ve hit us with this eco-car tax and even if we wanted to make the adjustments, it would take us until next year to be ready.”

Japan’s mileage test is based on cars with engines already warmed up, a very slow acceleration and a top speed of just 70 kph (43 mph) --  slow even for Japan, where the speed limit on highways is 100 kph.

The differences mean Toyota’s third-generation Prius gets listed fuel economy of 38 km/litre, or 89 mpg, in Japan, but only 50 mpg in the United States.

Granted, that still beats anything in its class hands down, but there’s another catch: fuel economy and emissions standards in Japan are divided into nine different weight classes, and designed in such a way that a relatively big car with a smallish engine scores well in each category.

Unfortunately for European cars, that’s pretty much the reverse of their general strategy for Japan: “a big, sexy engine in a small car relative to its weight”, as one industry expert described it to me.

To be fair, it wouldn’t be the first time that a country formulated its regulations to suit domestic companies.

But there must be questions when a Volkswagen Golf, known the world over as a fuel-efficient car, doesn’t qualify for the green tax rates when a big, honking van like Toyota’s Alphard does.

Photo credits: REUTERS/Christian Charisius; REUTERS/Lucas Jackson