Global environmental challenges
Coca-Cola has one of the most recognizable brands on the planet: the red can with the white letters. World Wildlife Fund has an equally eye-catching logo: a black-and-white panda. This week, the two are joining forces to change the Coke can’s look from red to white. It’s meant to raise awareness and money to find a safe haven for polar bears, listed as a threatened species because their icy Arctic habitat is melting under their paws due to climate change.
In a project called Arctic Home, Coke plans to turn 1.4 billion of its soft-drink cans white for the first time in its history, replacing the familiar red with an image of a mother polar bear and two cubs making their way across the Arctic. There will also be white bottle caps on other drinks the company sells. The new look is to show up on store shelves from November 1 through February 2012.
The whole point is to raise money to protect a far-north area where summer sea ice will probably persist the longest, WWF and Coke said in a statement. The Arctic Home plan is to work with local residents to manage as much as 500,000 square miles of territory to provide a home for polar bears.
Coke and polar bears are something of a classic combination, according to the company’s Katie Bayne, who said in a statement that the big white bears were first introduced in the beverage-maker’s advertising in 1922. But the color change is more than tin-deep. Coca-Cola is making an initial $2 million donation to World Wildlife Fund to support polar bear conservation work. Those who buy the white cans can text the package code to 357357 to make individual donations of $1, or donate online at ArcticHome.com. The company plans to match all donations made with a package code by March 15 up to $1 million.
Before California regulators announced they unanimously approved regulations for a cap and trade market on Thursday, the chair of the California Air Resources Board made much ado about the impact it would have on the development of clean technology in the state.
The DeLorean Motor Co. announced it will launch an all-electric version of its Back to the Future gull-winged car in 2013, but aficionados are debating whether or not it will fly.
Texas-based DeLorean has partnered with Epic EV (and its sister battery company Flux Power) to bring to market the prototype DMC-12 EV, with a top speed of 125 mph driven by a 260 horsepower electric motor. Range is between 70 and 100 miles and the battery has an expected lifespan of 7 years.
Newsweek today released its third annual Green Rankings, a leading benchmark for rating the largest publicly owned companies in the United States and around the world. Again this year they divided the rankings into two surveys, the top U.S. companies and the top global companies, this year increasing the number of global companies to 500 from 100. By far it’s tech companies leading the packs, from IBM (who scored #1 and #2 on U.S. and the Global lists respectively) to Hewlett-Packard, BT Group and Infosys among others.
Newsweek’s comprehensive online package includes articles to mull including Cary Krosinsky’s report that companies and their shareholders “make out like bandits when they’re environmentally responsible” and a closer look at “Obama’s Big Green Mess” by Daniel Stone and Eleanor Clift as well as other nuggets on the state of green business in faltering economies and abandoned plans for policy reform at the governmental level.
It’s not often that a U.S. first lady’s gift makes news — years after the fact — but Michelle Obama’s 2009 present to Carla Bruni-Sarkozy has sparked some comment among free trade boosters and guitar pickers. The gift in question: a Gibson Hummingbird guitar.
Gibson Guitar Corp. has been making some news of its own this week, which is why those in Washington with long memories recalled the gift to the music-loving French first lady. Gibson CEO Henry Juszkiewicz was in town to raise awareness about a problem he has with a long-standing U.S. law aimed at curbing illegal trafficking in tropical hardwoods, among other materials. Federal agents raided two of his Tennessee factories and confiscated more than $1 million worth of rosewood, ebony and finished guitars. No charges have been filed but Gibson’s chief says he is being investigated for possible violation of the Lacey Act of 1900. Read more about that here.
from The Great Debate UK:
It is more than a year since the devastating July and August 2010 floods in Pakistan that affected about 20 million people and killed an estimated 2,000. Many believe that the disaster was partially fuelled by global warming, and that there is a real danger that Pakistan, and the Indian subcontinent in general, could become the focus of much more regular catastrophic flooding.
What venture capitalists really think and what they say aren’t always the same thing.
Amid the worry about water and food scarcity, some hints of good news: a five-year, 30-nation analysis suggests there might be enough water – and therefore enough food — for Earth’s hungriest and thirstiest as the human population heads toward the 9 billion mark sometime around mid-century.
Anxiety about food and water supplies stems in part from the effects of climate change, with its projected rise in droughts, wildfires, floods and other events that cut down on food production. Another factor is the increase in population, much of it grouped around water sources in the developing world. But water experts said at a conference this week in Brazil that there could be plenty of water over the coming decades if those upstream collaborate with those downstream and use water more efficiently.
A professor at the University of Delaware has patented a vehicle-to-grid (V2G) technology for parked electric vehicles to return power to the grid and teamed up with NRG Energy to commercialize it.
Professor Willett Kempton, who has been testing V2G technology that lessens the load on natural gas plants, told the New York Times utilities would not be interested in buying electricity from individual cars but from groups of perhaps 100 vehicles.
At the U.S. Energy Department’s Solar Decathlon, visitors can try on — OK, tour — these avant garde houses, knowing at least that they’re supremely energy efficient. And with the solar power industry on the defensive after the Solyndra bankruptcy, it’s a decent showcase for new technologies.