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September 9th, 2008

Tesla hoping slow and steady will win the electric car race

Posted by: Nichola Groom

tesla.jpgMore than 1,200 people have put in orders for their own Tesla Roadster, the all-electric sports car with an eye-popping price tag of $100,000. 

So far, only 27 have been delivered to customers.

Tesla disclosed this latest number in a press release on Tuesday, surprising those of us who remember the company’s chairman, Elon Musk, receiving his car in April.

That’s because for several months, the electric car maker only started production on three or four vehicles a week, according to spokeswoman Rachel Konrad.

In July, Tesla President and CEO Ze’ev Drori told customers that Tesla had “broken the logjam” and was finally delivering cars to its customers.

“You know of course the saying ‘Good things are worth waiting for’… undoubtedly we were trying the truism of this adage longer than warranted,” Drori wrote on the company’s blog on July 12. 

The Silicon Valley automaker originally had planned to start delivering the cars last year, but the company has since been plagued by production delays.

Now, however, Tesla is ramping up production to 10 a week, increasing to 20 by the end of the year, the company said. Early next year, it should be starting 40 cars a week.

By the end of this year, “hundreds” of customers should have received their vehicles, Konrad said.

Tesla’s shapely two-seaters are assembled by Lotus Engineering in England and then shipped to California.

No word, by the way, on who those 27 lucky customers are. California Governor Arnold Schwarzenegger, who has ordered a Roadster, has not yet received his car, Konrad said.

Actor Matt Damon was spotted driving a baby blue Roadster around Los Angeles in June, but it turns out it was just a prototype.

If you’ve got one, we’d love to know (and take it for a spin).