Wrong. According to a new survey sponsored by Molson Coors Brewing Co, water pollution ranked No. 1, followed by fresh water shortages, depletion of natural resources, air pollution and loss of animal and plant species.
The survey was commissioned by Circle of Blue, a nonprofit affiliate of the Pacific Institute, a water and climate think tank. It polled people in 15 countries, including the United States, Mexico, China and India, about their views on water issues including sustainability, management and conservation.
Molson Coors, maker of Coors Light and Molson Canadian beers, sponsored the survey as a first step in trying to understand how people in international markets -- where it hopes to expand its business -- view water.
Molson Chief Executive Peter Swinburn said that as the company expands internationally, it must understand what a local community's issues are and try to address them before spending money and building a factory.