Rona Fried is the CEO of SustainableBusiness.com, a news, networking, and investment site for green business, including a green jobs service and a green investing newsletter. The following opinions expressed are her own.
It has an odd odor, oil mixed with dispersant. It’s reminiscent of the inside of an old mechanic shop or boat house, and out of place in the open water of Southern Louisiana’s Barataria Bay, which separates the Gulf of Mexico from the state’s fragile marshland.
The new public relations gurus hired by BP couldn't have started at a better time. The team, headed by Anne Womack-Kolton -- a former spokeswoman for Vice President Dick Cheney and the White House -- had just started work when they had to deal with an unfortunate statement by BP chief executive Tony Hayward.