Environment Forum
Global environmental challenges
Anti-coal TV campaign goes Hollywood
A U.S. anti-coal campaign has gone Hollywood with a new TV spot directed by Academy Award-winning filmmakers Joel and Ethan Coen of “No Country for Old Men” and “Fargo” fame.
The Reality Coalition, a project backed by environmental groups Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council, and the League of Conservation Voters, launched the ad this week.
Entitled “Air Freshener,” it features a product pitchman entering a family’s home with a spray can labeled “Clean Coal” that spews black, cough-inducing fumes.
“Is regular clean, clean enough for your family? Not when you can have Clean Coal
clean,” he says.
