Coca-Cola has one of the most recognizable brands on the planet: the red can with the white letters. World Wildlife Fund has an equally eye-catching logo: a black-and-white panda. This week, the two are joining forces to change the Coke can’s look from red to white. It’s meant to raise awareness and money to find a safe haven for polar bears, listed as a threatened species because their icy Arctic habitat is melting under their paws due to climate change.
from Mario Di Simine:
Having an integrated clean technology strategy will be a big part of winning business in the 21st century, a Coca-Cola executive told Reuters.com on Monday, and its investments in refrigeration will likely have the biggest impact on that strategy long-term.