Environment Forum

Coke’s new look: polar-bear white

October 25, 2011

Coca-Cola has one of the most recognizable brands on the planet: the red can with the white letters. World Wildlife Fund has an equally eye-catching logo: a black-and-white panda. This week, the two are joining forces to change the Coke can’s look from red to white. It’s meant to raise awareness and money to find a safe haven for polar bears, listed as a threatened species because their icy Arctic habitat is melting under their paws due to climate change.

from Mario Di Simine:

Coke says green strategy will win business

December 14, 2009

Having an integrated clean technology strategy will be a big part of winning  business in the 21st century, a Coca-Cola executive told Reuters.com on Monday, and its investments in refrigeration will likely have the biggest impact on that strategy long-term.

Coke sets targets for cuts in water, emissions

October 30, 2008

Coca-Cola is the latest American brand working to improve its environmental credentials with a sweeping new program that pledges to improve water efficiency and reduce carbon dioxide emissions throughout its massive global system.