With the first mass-market electric cars hitting the streets this month in the United States, one question looms: Who will buy these cutting-edge vehicles?
General Electric commissioned a survey to find out and the results shed some light on what is likely to motivate different kinds of potential electric car buyers.
The global conglomerate, of course, has a vested interest in promoting the electric car market. GE has its corporate hands in everything from batteries to charging stations to smart grid technology that will be crucial to managing electric cars interaction with utilities.
A research firm surveyed 1,000 people about their thoughts on electric cars. Half were drivers of gasoline-powered cars and the other half drove hybrid or electric cars.
Three types of buyers emerged – the environmentally conscious, tech-loving gearheads and the frugal.