The debate over lowering greenhouse gas emissions is sometimes depicted as a fight between environmental groups concerned over the health of the planet and businesses concerned about economic growth and bottom-line erosion.
Occasionally, though, there is a meeting of like minds between the two.
The WWF has a program in which it partners with companies to target emissions reductions. The Climate Savers program is an agreement between the WWF and its partner companies to lay out targets and set out projects to meet those goals.
"We want to show that doing business and reducing emissions go hand in hand," said Matthew Banks, a senior program officer at the WWF and an economist.
The program, started in 1999, is aimed at getting companies to reduce their carbon footprint. Twenty-three companies have signed on, including Coca-Cola, Hewlett-Packard, Nike and JohnsonDiversey. The companies negotiate targets and projects to reach those targets with the WWF and independent experts. Each contract is tailored to the company's specific circumstances and progress is verified by an outside experts like ecofys.
Hewlett-Packard, for instance, has committed to reducing greenhouse gas emissions by 6 million tonnes below 2005 levels by 2010. Japanese transportation company Sagawa aims to reduce its gross CO2 emissions by 6 percent by 2012 compared with 2002.