One man alone does not make a movement. But can he influence one?
There are no limits is the attitude espoused by PhD, MBA, entrepreneur, eco-designer, and visionary Gunter Pauli (above), who is now pouring his life’s work into a project to spark a new way of doing business, ergo a new economy.
He calls it the Blue Economy, because it’s not enough to be green and good to the environment. Blue creates a competitive and sustainable society and blue thrives on innovation. Blue is better than green, he asserts.
The 54-year-old founder and former CEO and president of Ecover is releasing the English and Korean editions of his book The Blue Economy at the Business for the Environment B4E Global Summit in Seoul today, Earth Day. It is to be published in 14 languages.
Pauli, who is fluent in seven languages, is addressing a crowd of business professionals, industry players and academics to promote his latest undertaking: “10 Years, 100 Innovations, 100 Million Jobs”. The project explores business opportunities that have evolved from mimicking technologies already found in nature with the goal of inspiring entrepreneurs.
Every week for two years, his foundation the Zero Emissions Research Institute of the United Nations University in Tokyo, will be publishing an essay and video about one of the innovations. He is touring the world meeting with government representatives and industry groups to engage in discussions about what their unique challenges are and what solutions may be proposed in the innovations identified by the ZERI foundation.