Environment Forum

Coke’s new look: polar-bear white

October 25, 2011

Coca-Cola has one of the most recognizable brands on the planet: the red can with the white letters. World Wildlife Fund has an equally eye-catching logo: a black-and-white panda. This week, the two are joining forces to change the Coke can’s look from red to white. It’s meant to raise awareness and money to find a safe haven for polar bears, listed as a threatened species because their icy Arctic habitat is melting under their paws due to climate change.

Polar bears, sure. But grolar bears?

December 16, 2010

RUSSIA/Most people have seen a polar bear, usually at the local zoo. And most zoo-goers know that wildlife advocates worry about the big white bears’ future as their icy Arctic habitat literally melts away as a result of global climate change. But apparently more than the climate is changing above the Arctic Circle.