When it comes to competition in the auto business, it’s the unknown that keeps the top U.S. Honda executive, John Mendel, up at night.
Mendel, speaking to the Reuters Auto Summit in Detroit, said he is always concerned about the conventional competitors. But what he is really afraid of is a company that “changes the game.”
“What keeps me up regarding new competition is someone significantly changing the game,” Mendel said.
“What if they didn’t have a dealer network,” Mendel said. “What if they used big-box retailers and contracted with Jiffy Lube to have your car fixed?