Global environmental challenges
When it comes to competition in the auto business, it’s the unknown that keeps the top U.S. Honda executive, John Mendel, up at night.
Mendel, speaking to the Reuters Auto Summit in Detroit, said he is always concerned about the conventional competitors. But what he is really afraid of is a company that “changes the game.”
“What keeps me up regarding new competition is someone significantly changing the game,” Mendel said.
Green car owners have apparently complained in such large numbers that the Honda Civic Hybrid isn’t living up to high mileage claims that the carmaker has approached U.S. government regulators about revising its mileage guidelines, according to a lawsuit by one Honda hybrid owner.
A California appellate opinion filed on Monday showed that a Honda customer service representative told Gaetano Paduano, the dissatisfied owner of a 2004 Honda hybrid, that the company had received “a high number of complaints” that the sedan achieves significantly less than its promised mileage of 47-plus miles per gallon.