If the Nobel society had an award for sustainability, it would resemble the Katerva awards, a new international prize for the most promising ideas and efforts to advance the planet toward sustainability.

Minus the money.

Katerva, the new UK-based charity, today announced winners for 10 individual categories, who are now shortlisted for a single grand prize to be awarded in New York on Dec. 7.

Awards are for “game-changers and industry breakers; ideas that leap efficiency, lifestyle, consumption and action bounds ahead of current thinking,” their website says.

It’s the result of a year of vigorous review involving a network of “spotters” and organizations around the world that nominated more than 150 programs and ideas for the honor. Nominees were required to be ongoing, active and capable of scaling up.

The 2011 winners in their individual categories are:

Behavioral Change


Activist organization founded by Bill McKibben to mitigate the climate crisis through online campaigns, grassroots organizing and mass public actions by volunteers in 188 countries.