Some businesses in the United States will have to reinvent themselves as the Obama administration moves to lower greenhouse gas emissions, but they'll be  better off in the long run, Pedro Chidichimo, president of JohnsonDiversey EMA, told Reuters.com on Thursday.

Despite the inevitable short-term pain, Chidichimo said that carbon footprint reductions simply have good bottom-line implications for businesses.

"Of course there are a lot of investments that need to be done, not only financial investments but resources and capabilities investments that need to be done to do that but this will generate significant bottom-line improvement for the business landscape," he said.

The Environment Protection Agency (EPA)  ruled on Monday that greenhouse gases endanger human health, a move that will allow it to regulate planet-warming gases even without legislation in Congress.

Reinvention will be key for some companies as they move to comply with new standards and regulations, said Chidichimo, who spoke to Reuters.com at the World Wildlife Fund (WWF) Climate Business Action Day event on the sidelines of the COP15 climate conference in Copenhagen.