Environment Forum

Fabio goes green in electric car vs gas ads

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Fabio has gone electric?

The long-maned Italian model appears in a new commercial promoting electric cars that spoofs Apple’s Mac v. PC ads of years past.

“Hello, I’m an electric,” says a hip young actor in the spot made by Plug In America, a Southern California non-profit.

“And I’m socially responsible gasoline,” says his smarmy counterpart, who is surrounded by a film crew.

“A documentary?” asks Electric.

“Time to spend some money to look like I care too. Of course, I actually profit from destroying the planet but with my billions I’m pumping up my green image. Line!”

“The eagles,” hisses an assistant.

“The balding eagles will always have a home in our oil fields,” Gas says.

The direct yells cut. “Bring in the face, please.”

Enter Fabio (who hitched a ride to the shoot in a Tesla Roadster electric sports car).

MINI leases not good enough for some electric car champions

Sometimes, even electric vehicles aren’t good enough for the die-hard green car set.

An electric car advocacy group on Tuesday criticized California’s influential air quality regulator, the California Air Resources Board, for allowing BMW’s one-year pilot program of electric Mini Coopers to earn the same credit towards the state’s clean vehicle program as standard production cars.

California is requiring that automakers, collectively, put 7,500 zero-emissions vehicles, or ZEVs, on its roads.

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