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Global environmental challenges

July 28th, 2009

Solar power that pays back fast

Posted by: David Lawsky

OK, solar panels are getting cheaper, but can it be possible to get back the $1,000 you invested in home solar in 45 days?

It couldn’t happen where I live, and maybe not where you do, but the owners of a solar electric company say the arithmetic worked for one of their customers. He is a chief executive with a six-bedroom, five-and-a-half bath Spanish-style hillside home in Fremont, California. Fremont is a stone’s throw from Silicon Valley, and home to many high tech firms.

This executive was paying a monthly electric bill of $3,492 on average, according to solar electric firm SunRun. The company was started by two finance experts who came up with their business model while still students at the Stanford Business School.

SunRun charges a relatively small price to install panels, then owns and services them for the life of the contract — 18 years.  SunRun said the Fremont executive paid $1,000 to have the $375,000, 55-kilowatt system installed. So far, it has cut his monthly electric bill to an average of $2,808.  SunRun collects $2,163 of that for electricity generated by the sun, while utility Pacific Gas & Electric collects $645 for electricity from its grid, on average.  At moments when there is surplus solar electricity, SunRun’s equipment automatically sends it to Pacific Gas & Electric for credit.

“You turn your home into a hybrid,” said Lynn Jurich, president of SunRun, and co-founder with chief executive  Edward Fenster. The occasion for her interview was to announce  $18 million of additional funds from two big Silicon Valley venture capital firms,  Accel Partners and Foundation Capital. They say because SunRun uses independent contractors it can quickly expand its business in California, Arizona and Massachuestts.

It’s not the only game in town.  SolarCity does something strikingly similar, working in California, Arizona, and Oregon. Its business model is a bit different. For example, it does all installation with its own employees. Its fee structure is also different.

The United States has lots of houses with roofs that catch rays, so it’s not clear yet if one company will drive the other out of business, or if there is room for both. U.S. Bancorp seems to be betting on both, because it has set up financing — sweetened by government tax breaks — to help each of the companies buy the solar equipment that they install.

Photo Credit: SunRun (A SunRun installation in central California)

April 24th, 2008

Solar power for less than your cable bill

Posted by: Nichola Groom

solarpanels.jpgSolar power companies have been working around the clock to drive down the price of clean electricity from the sun so it can one day be as cheap as the energy we get from dirtier sources, like coal plants.

Until we get there, however, some solar panel installers have come up with a solution that they say will give more people access to solar energy. How are they doing it? By allowing customers to lease, rather than buy, the photovoltaic solar panels for their roofs.

It’s the same idea, really, that has enabled some people to get behind the wheel of a luxury car they could otherwise not afford — low or no upfront costs followed by a monthly bill.

SolarCity, based in Foster City, California, is one company that recently started offering leases to its customers. Chief Executive Lyndon Rive told Reuters he wanted to do away with the hefty cost of buying solar panels — on average about $20,000.

“Even those who really want to make an environmental change can’t part with $20,000… the solution is just too costly for them.”

Under SolarCity’s lease program, customers with a small home could pay as little as $70 a month for a 2.4 kilowatt system, Rive added. The company is also allowing customers who sign up before July 31st to put no money down on their system. After that, upfront costs should be between about $1,000 and $3,000, Rive said.

“We can essentially make it so that everybody can now afford clean power,” Rive said.

The leased projects will be financed through Morgan Stanley, and SolarCity said it will serve as a one-stop shop for both installation and financing.

Right now the program is only available in California, but SolarCity is expanding to Oregon, Arizona and has plans to go to the East Coast.