-- Tom Lyon is the director of the Erb Institute for Global Sustainable Enterprise, and Peter Adriaens is a professor of entrepreneurship at the Zell Lurie Institute of Entrepreneurial Studies, both at the University of Michigan. The views expressed are their own. --
Environmentalists have long used Google Earth to keep tabs on mountaintop mining and to monitor deforestation of the Amazon rainforest. Now with the release Monday of the latest version of Google’s virtual world maps, they’ll be able to literally see the trees in the forest — in 3D.
Do you know how much of your beloved BlackBerry can be absorbed back into nature? Have you envisioned the end-of-life plan for your precious new iPad? Considered cradle-to-cradle care for your webcam?
Newsweek, encroaching on territory usually mined by activist groups like Greenpeace and the Sierra Club, has unveiled its innaugural NEWSWEEK Green Rankings, which ranks the 500 biggest U.S. companies based on their “actual environmental performance, policies, and reputation.”